Field Marketing Manager

Description

As the global leader in electronic testing, Pearson VUE (www.pearsonvue.com) validates the skills and knowledge of millions of individuals every year. Our customers’ high-stakes certification, licensure, admissions and other credentialing exams help people advance in technology, government and professional careers, as well as attain educational growth. Pearson VUE offers proctored exams through the world's largest network of test centers in addition to testing in online and unproctored environments.

Certiport is part of Pearson VUE, a business of Pearson, the world's leading learning company with global-reach and market-leading businesses. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO). For more information, visit www.pearson.com.

Certiport prepares individuals with current and relevant digital skills and credentials for the competitive global workforce. These solutions are delivered by more than 12,000 Certiport Centers worldwide and include the official Microsoft Office certification program, the Microsoft Technology Associate certification program, the Adobe® Certified Associate certification program, the CompTIA Strata™ IT Fundamentals, the Autodesk® Certified User certification program, the Intuit® QuickBooks Certified User certification program and the Internet and Computing Core Certification (IC³® ). As a leader in lifetime advancement through certification, Certiport values innovative individuals who aren't afraid to jump in and jumpstart their careers.

You will be an individual contributor, reporting to the Director of Field Marketing. You will be responsible for building quarterly tactical execution plans based on high-level positioning and messaging from Product Marketing. You will continually evaluate best marketing vehicles and creative strategy for reaching the target audience and developing compelling, actionable marketing tactics. Among other things, you will develop annual marketing plans, quarterly tactical execution programs, compelling customer and partner-facing marketing materials and presentations, website content, and campaign tactics. You will also update and train salespeople on active marketing campaigns.

This role requires as much as 10% travel. We’re looking for people who are smart, have no fear of challenges, and can get things done. You will work with a cross-functional team, including representatives from an external client, Client Services, Sales and Field Marketing to drive success.

Located in American Fork, UT

Essential Duties & Responsibilities

• Develop and drive execution of annual field marketing plan.

• Develop and execute quarterly marketing campaigns and activities.

• Monitor performance of quarterly marketing tactics and report on ROI.

• Have a strong understanding and aptitude for campaign development

• Manage a budget for program marketing.

• Work effectively across departments to ensure the program(s)/product(s) strategy is responsive to market/customer demands

• Create campaign deliverables such as creative, call to action, offers, emails, direct mail, landing pages, social media, etc.

• Ensure internal sales and international partners are well equipped with information regarding new campaigns, promotions, and sustaining marketing efforts.

• Research new and effective marketing vehicles and implement best practices.

• Collaborate with Product Marketing Manager and support product marketing in developing go-to-market strategies.

• Evangelize your product at company events and industry events.

• Serve as a key marketing contact for salespeople.

• Participate in sales calls and other customer facing activities to better understand customer needs.

• Work with Client Services to ensure salespeople and channel readiness for updates and new programs.

• Participate in quarterly business review with executive team and clients.

• Support CERTIFIED, GPS, US & World Championships and other corporate events as needed.

PRIMARY RESPONSIBILITIES:

Campaign Development

• Develop actionable, measurable marketing campaigns to drive qualified lead-generation.

• Translate strategic marketing plan from Product Marketing into a tactical, measurable, quarterly plan.

• Promote the effective use of quarterly campaigns to international partners with the development of campaign usage guides and quarterly webinar trainings.

• Work with sales team and support tradeshows as needed and when focused on specific clients.

• Use Eloqua to build and support marketing campaign and lead generating activities.

• Program Performance

• Participate regularly in core team meetings to gather market intelligence on the program performance and report on marketing activities with measurable ROI.

• Work with Product Marketing Manager and client identify target audience trends and tactics.

• Participate in client and internal QBRs to represent field marketing activities and programs.

Sales Alignment

• Align with NOAM sales leadership and team on marketing plans and tactics

• Analyze market and competitive data to optimize strategy in the region

• Frequently attend NOAM sales meeting to update sales team on current campaigns and lead generating activities.

• Provide lead updates and tracking statics to ensure qualified leads are being provided to sales team.

• Digital Marketing

• Exhibit best practices in email marketing and lead nurturing to drive revenue and customer acquisition.

• Plan and execute lead generation and nurturing campaigns, programs and events to continually move qualified leads through the funnel.

• Execute online media, email acquisition, affiliate marketing including Salesforce.com and marketing automation system

• Deliver ROI focused measurement reporting

• Budget Management & Planning

• Develop annual and quarterly regional field marketing plan and budget that aligns with regional sales, product marketing, and overall corporate objectives

• Overall responsibility for planning, spending, accruing and reporting assigned field marketing budget.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Qualifications and Skills

• Bachelor’s degree in Business or Marketing, preferred

• 6-12 months experience in marketing campaign development required

• 6-12 months experience in social media marketing highly preferred

• Excellent writing skills for print and web as demonstrated through portfolio work

• Excellent presentation and communication skills, including public speaking

• Strong organizational skills and attention to detail while working under tight time constraints

• Self-management skills and self-starter attitude highly valued

• Comfortable with fast-paced environment and rapidly changing priorities

• Work effectively with peers, management and internal and external business partners, prospects and clients

• 2 years experience with Microsoft Outlook, Excel, Word, and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.) and advanced PowerPoint experience required, certification on Microsoft Office is preferred.

• Experience with Eloqua or other marketing automation tools preferred.

Primary Location : US-RE-Remote

Other Locations : US-UT-American Fork

Work Locations :

US-UT-American Fork-1276 South 820 East

1276 South 820 EastSuite 200

American Fork84003

Job : Marketing

Organization : Assessments VUE

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Travel : Yes, 25 % of the Time

Job Posting : Jul 8, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2109717