Ex. Director, Communications & Public Relations -RSMAS

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Transforming Lives

The University of Miami is among the top research universities and academic medical centers in the nation, and one of the largest private employers in South Florida.

With more than 16,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe.

The University is committed to fostering a culture of belonging, where everyone feels valued and has the opportunity to add value. Through values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT) the U community works together to create an environment driven by purpose, excellence, community, and service.

The Rosenstiel School of Marine and Atmospheric Science has an exciting opportunity for an Ex. Director, Communications and Public Relations. The successful candidate will provide leadership in establishing partnerships in the community to promote the intellectual accomplishments of the school and its impact locally, nationally, and internationally. The incumbent will also perform the following duties:

• Formulate, direct, and coordinate strategic plan, policies, and activities to promote and increase visibility of the Rosenstiel School to public and community concerned with marine and atmospheric environment.

• Will plan, development and execute marketing strategies for the Rosenstiel School. Will develop and implement multi-channel campaigns and analytics. Moreover, the Executive Director, will lead in the execution of brand and image strategies and product line strategic marketing plans. Create a specific development of strategies related to the undergraduate and graduate departments.

• Works in conjunction with the assistant dean in the design and implementation of marketing activities and campaigns, including the development and fulfillment of collateral associated with marketing campaigns, placement of advertising in print and electronic media, development, and execution of electronic and internet marketing.

• Develops strategies to target key population/demographic segments. Integrates latest technology platforms into marketing research, strategy, and execution.

• Work closely with development on activities such as parent’s brunch during orientation, parent’s and family weekend, homecoming, and other events as needed.

• Develop and cultivate relationships with external stakeholders who are interested marine and atmospheric science.

• Provide leadership in the writing and editing copy, as needed, for all promotions, ensuring that the theme and copy are consistent and reflected in all appropriate access and outreach websites, catalogs, handbooks, brochures, flyers, posters, news releases, newspaper advertising, and similar promotional publications.

• Provide leadership in the production of promotional/publications projects, on the web and in print, for access and outreach, within the specified budget, by making appropriate project assignments to the staff and freelance writers, artists and photographers according to criteria such as talent, skills level, experience and expertise, ensuring production schedules and quality standards/expectations are met.

• Ensures websites comply with university guidelines, are engaging and well-structured, and provide current information by regularly reviewing web content, providing leadership in updating or deleting outdated information, and adding new information.

MINIMUM QUALIFICATIONS:

• Bachelor's Degree. Master’s degree preferred.

• At least 10 years of relevant experience is required. Any relevant education, certifications and/or work experience may be considered.

Knowledge, Skills, and Abilities:

• Knowledge of business and management principles.

• Ability to direct, manage, implement, and evaluate department operations.

• Ability to establish department goals, and objectives that support the strategic plan.

• Significant knowledge of industry trends and best practices.

• Strong computer competency required, including proficiency in Excel. Must be well acquainted and comfortable with web-based platforms.

• Excellent planning, organizational, and analytical skills.

• Demonstrated ability to make sound business decisions using good business judgment and innovative and creative problem solving.

• Excellent oral and written skills to prepare and present professional workshops, panels, presentations, handbooks, handouts, and newsletters.

• Excellent interpersonal and communications skills with the ability to cultivate professional and business partnerships.
  

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

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