Event Specialist, VIP Experiences

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.

This position will report to the Manager, VIP Experiences, and proactively supports program, Manager, & Director. S/he holds responsibility for monitoring and implementing strategies to increase engagement and drive revenue. Events could include concerts, dining, sporting events, private tours, cruises, and other unique and/or exclusive experiences. This position will incorporate our marketing communications to promote events across many channels including e-mail, direct mail, and other channels as they evolve. This position will be instrumental in expanding awareness and growing each channel with our owners, owner referrals, and new acquisitions.

As each program evolves, we have found success in more experiential events with personalized premiums. This form of marketing requires more attention to detail through proper communication; emails, websites, telecommunication, in person, and digital (including most forms of social media).

This role will be responsible in collaborating with a variety of HCV support departments and leadership to ensure the VIP Experiences initiatives are prepared and executed to company guidelines and expectations, while at the same time ensuring the brand awareness image both internally and externally, by utilizing the sales and marketing techniques to maximize revenue while maintaining existing guest loyalty.

ESSENTIAL DUTIES:

• Responsible for supporting the strategic vision of the Director, VIP Experiences and Owner Referral.
• Responsible for the creation, implementation, and ongoing management (develop & monitor KPIs) and optimization of the experiential events and competitive analysis.
• Ensures project timelines are being met and that they incorporate appropriately within resort operations, marketing, contact center and sales efforts.
• Responsible for monitoring, tracking, assisting, and providing routine updates on trends that impact overall business strategies.
• Assisting in planning and executing experiential event initiatives through the VIP Experiences Service Level Agreement (SLA) and operational plan
• Help educate leadership and team members on the VIP Experiences best practices.
• Evaluate and demonstrate the business impact of the VIP Experiences program through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs.
• Contribute to consumer journey mapping and document consumer paths to service/purchase as appropriate for communities/regions.
• Proactively work with team members, leadership, key stakeholders, and internal teams (such as IT) and vendors/partners to ensure all VIP Experience activities are completed successfully, on time, and within program budgets.
• Use data to optimize experiential events, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers.
• Quantify initiatives and goals and demonstrate progress and successes of marketing efforts using detailed ROI reports, value tracking, and digital analytics. Provide data reports and feedback for leadership to keep them abreast of progress and business value of marketing efforts.
• Display high competency in project management, working in a fast-paced and complex environment, execution of large projects, and working under multiple and competing deadlines.
• Manage all internal administrative, tactical, and operational logistics to ensure the VIP Experiences departmental deadlines are achieved especially important knowing that the team will be traveling 60+% of the time without access to mobile devices.
• Monitor the marketing tours/allotments/times – open, close, request for additional
• Ensure digital asset needs are met for communication fulfillment (internally & externally) i.e., prepares final VIP Experience event content overviews & images for submission, validates landing pages, emails, RVM, scripts, DOPs
• Data validation – ensure the correct event offering experience, lead qualification processing for IB/OB contact center.
• Ensuring the interim booking tracking mechanism(s) re: customer transactional fulfillment (cash/points) are operationally efficient (Event>Tour>Resort stay via Club Contact Center IB calls
• Aide in compiling insights for the VIP Exp next generation technology needs.
• Contract processing with legal
• PO creation & ACH payment processing
• Program development; identifying KPIs and best practices, building outbound packages & strategy
• Approving brand pieces; landing page content & design, social and brand strategy, emails, RVM, and any items needing to be reviewed from brand.
• Working with vendors to order signage & branded gifts

REQUIREMENTS:

• 5+ years’ experience in Event Planning or Marketing with a history in driving a business’s growth with innovative demand generation and prospecting campaigns.
• Must have a 4-year degree in a business-related or technical field such as Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same is also acceptable for this position.
• Proven ability to be successful in a matrixed organization and work across a variety of leadership/management structures, internal teams (IT, Business, Finance), and partners/vendors.
• Strong attention to detail for editing and event logistics.
• Excellent customer and engagement skills, with the ability to quickly build rapport and relationships across Business Units, team members, customers, and vendors.
• Strong communication skills both in written and verbal form.
• Proven ability to problem solve, identify opportunities, and implement improvements.
• Must have the ability to thrive in a fast-paced and evolving work environment, successfully manage concurrent projects, work under multiple and competing deadlines, as well as a collaborative team atmosphere.
• Proficient in MS Excel, MS Word, and PowerPoint, which are necessary in the creation of visually and verbally engaging reports and presentations for senior performance marketing management, and key stakeholders, and external partners.
• Up to 60% travel