Director, Paid Social

  • Full-Time
  • Atlanta, GA
  • Tombras
  • Posted 2 years ago – Accepting applications
Job Description

Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking a Director, Paid Social to join the Paid Social team.


This position is remote to start and can be based in our Knoxville or Atlanta offices or continue remotely.


You’ll be joining one of the top independent agencies in North America. We blur the lines between a creative agency, a digital agency and a management consultancy. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results®. You’ll also be a part of a highly creative agency that has been recognized by Advertising Age, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named one of Ad Age’s 2019 A-List Agencies to Watch.


The Director, Paid Social Media is responsible for managing a 15-person paid-social team. Day-to-Day, you’ll provide strategic direction, introduce innovation, manage paid social media planning on a few of our key clients and represent Tombras in prospective client presentations and other client-facing activities.


What you’ll be doing:

  • Direct responsibility for the day-to-day management of the department, including processes, training and performance
  • Responsible for all hires, dismissals and professional development of personnel within the department
  • Developing and overseeing the execution of advanced paid social marketing strategies across the entire client roster
  • Act as a department representative within the larger media team and as a channel expert for Account Service, Analytics and Creative
  • Assist with new business development
  • Manage client and platform relationships
  • Traveling overnight as required.
  • Driving long distances as required.
  • Job requires sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

What you bring:

  • 5+ years of media planning experience
  • 7 + years’ experience in analyzing or managing digital/social media campaigns at a media or advertising agency
  • Minimum of 4 years’ experience mentoring and managing a team
  • Ability to plan and buy multi-million dollar paid social campaigns
  • Expert knowledge of native ad servers and social platform tools
  • Familiarity with third party ad serving, tracking and reporting platforms
  • Advanced knowledge of digital media research and performance applications, including Comscore, Nielsen, Simmons, etc.
  • Strong presentation skills, ability to present compelling ideas
  • Ability to delegate and manage large teams and work collaboratively with other departments
  • Overall responsibility for managing client budgets and monitoring spend
  • Bachelor’s degree in a related field and/or equivalent work experience
  • Facebook’s Blueprint certifications for media planning, media buying and product developer I, II or III are a big plus
  • Google certifications for search, display, video, shopping ads or analytics are also a big plus

Why you’ll want to work at Tombras:

  • Modern offices & amenities in desirable locations
    • (Gay St. in Knoxville/Buckhead in ATL)
  • Dog-friendly offices (Knoxville)
  • Casual dress & environment
  • Free Parking (Knoxville/ATL/CLT)
  • Unlimited PTO
  • 13 Paid Holidays, including MLK Jr. Day & Juneteenth
  • Paid Volunteer Days
  • Generous parental leave for primary and non-primary caregivers.
  • Medical (PPO or High Deductible option) for employee + dependents
  • Employer paid Dental & Vision
  • Employee Assistance Program for employees + dependents
    • Includes 3 free counseling sessions per life event
  • HSA Employer Contributions
  • Dependent Care FSA Option
  • Employer-paid life and disability insurance
  • 401(k) Participation + discretionary employer contribution
  • Highly collaborative and high-energy work environment
  • Model of ongoing feedback for continuous career growth and development
  • A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. All qualified applicants will receive consideration for employment without regard to their culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, veteran’s status, color, religion, disability, sexual orientation, appearance, opinions or beliefs and more.


This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.


Remote employees must be based in the United States.


Tombras Offices and Locations: New York City, NY Charlotte, NC Atlanta, GA Washington, DC Knoxville, TN

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