Director Of Marketing

Dynamic Marketing Director / Manager
If you’re the right kind of person for this, you probably wouldn't normally consider working in the auto industry. We’re glad we somehow caught your attention anyway.

You’re probably skeptical about working with a car dealership - especially a used car dealership! We understand. In fact, less than 15% of our 25 person team had ever worked at a dealership prior - including the owner - and most of us felt the same about this industry before. Keep reading though, and you may find the opportunity you’re looking for here. Not only are we quite different, but we like it that way. We don’t do much the same as the rest of the industry, and marketing is no different - so we want your fresh perspective, your varied experience, and your different approach to how marketing can be done in this industry.

WHO WE ARE:

Voted Idaho's Best, and Best of the Treasure Valley for 2020 - Maverick is a car dealership that doesn't act like one. This dealership was started with no experience in the industry, and still most of our team comes from outside the car business, so we bring a different approach to every aspect of the business. Our customers feel that difference; they love the experience they have, and keep coming back and bringing their friends. As a result, we've continued to grow since 2008, and we've recently expanded with an awesome facility in the best location in town - and we still have room to grow into! We love what we do, and we are constantly getting feedback from our customers like this.

"Without a doubt the most revolutionary dealership I've ever had the pleasure to deal with. I wanted to take the time to fully communicate how incredible these people really are." Google Review

And another one.

"AMAZING. They were HONEST, FORTHRIGHT and PROFESSIONAL. How incredibly lucky we were to find the car of my dreams at a dealership that breaks all standards. The finest car dealer I have ever had the privilege to work with. If you are considering an out of state purchase, this is one company you can trust without any reservations." Google Review

WHO WE ARE LOOKING FOR:

Our current Marketing Director is awesome, but must work remote much of the time, and isn’t able to engage with our team as much as is needed for this position. He will likely continue with us part time, to assist with and/or manage some of the more technical aspects of our marketing.

To take over full time, we are searching for a unique individual with a rare combination of leadership and marketing talents and skills. Someone that wants to help build an awesome company, while growing their own marketing department; someone that thinks first of strategy and planning, but that really loves execution and working with their team to get things done. We’re looking for character, creativity, and drive to be the best, along with a little humor, and humility.

In the automotive world, “marketing” seems to be all about advertising sales and promotions - the "most cars and the lowest prices!" We have a very different outlook, and will be focused on continuing to build our clientele, to stay engaged with them, and increase our impact in the community. We’ll be looking to you to chart the course, engage the entire team, champion the marketing efforts, and keep us on track to achieve the right outcomes.

Responsibilities will range from PR and event planning to website management and digital marketing, content creation, on-site customer experience development, CRM management, and everything in-between. This is one of those positions that requires an amazing multifaceted person, with a great deal of organization, creativity, strategic planning, and a variety of other high level skills. If this is you, we hope you'll consider joining us as we grow, and do awesome things, in the sometimes 'not-so-awesome' car industry.

MAIN RESPONSIBILITIES:

• Lead, manage, and be accountable for marketing team members and all marketing functions.

• Oversee online marketing, including our website, social media, SEO, etc.

• Oversee lead generation for sales, service, and inventory.

• Manage content marketing with the aim of attracting, engaging, and retaining clients.

• Effectively communicate and coordinate within and external stakeholders.

• Manage events and community outreach programs.

• Contribute to the constant development and improvement of our ‘in-person’ client experience.

SOME QUALIFICATIONS WE HAVE IN MIND:

• Magnetic personality that can effectively lead this department and engage our team and our clients.

• Successful track record in a marketing management role, directing the strategy and planning, as well as the work of others.

• Someone with big ideas, but more importantly, someone big on effective planning and execution.

• A creative and strategic marketing mind.

• Technical and creative knowledge and skills, to understand and be able to effectively direct the creation of content, including: copywriting, photography, videography - including all the strategy and creativity that go into making this content resonate with the right audience.

• A do-er; someone that likes to get their hands dirty, create things themselves, and make things happen - not someone that just likes to direct the work of others.

• Experience with cars isn’t necessary, but if you know and love cars, then all the better!

Job Type: Full-time

Pay: $60,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• marketing management: 3 years (Preferred)

Work Location:

• One location

Company's website:

• maverickcarcompany.com

Work Remotely:

• No