Director Of Growth Marketing
- Full-Time
- Hollywood, CA
- Pluto TV
- Posted 2 years ago – Accepting applications
Job Description
Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.
Overview:
Pluto TV is looking for a Director, Growth Marketing, to help lead Pluto TV’s user acquisition initiatives. This exciting role is primarily focused on growing the company in total audience, usage, and revenue through expertise in performance marketing, advanced analysis, complex domain knowledge, and data-backed insights. This position is tasked with continually identifying key opportunities and assessing growth challenges of the business.
Responsibilities:
This is a significant role in our organization with a wide range of responsibilities, including:
Lead Pluto TV US user acquisition efforts, including planning, execution and optimization of media plans across web, CTV and mobile platforms.
Handle extensive budgets to scale U.S. audience growth for the company.
Drive strategy and programs through thoughtful analysis of campaigns, targeting, messaging, and creative.
Apply creativity and drive expansion through hypothesis-driven exercises and projects.
Improve ROI through optimizing plans and driving various key performance indicators, such as lifetime value analysis (LTV) and cost of acquisition (CAC).
Identify key opportunities and assess growth challenges, strategic partnership deals, and competitive risks to help the business meet its strategic and financial growth goals.
Lead a team of growth marketers.
Work closely with a variety of agencies, media partners and cross-functional teams in driving business objectives.
Track, analyze and report on key KPIs and insights to partners, cross-functional personnel and key collaborators.
Partner with VP and key collaborators on long-term strategy and marketing roadmap.
Basic Qualifications:
We believe the right individual will have the following skills and experience in order to be successful in this role:
5+ years’ experience working in a performance marketing role, leading and implementing ROI positive user acquisition campaigns across web, mobile and CTV platforms.
Additional Qualifications:
Subject matter expertise in growth, user acquisition, lifetime values, business and GTM strategy.
Strong proficiency in advanced analytics, DMPs, attribution, predictive modeling, A/B testing, data visualization, automation and dashboarding.
Experience with complex, large data sets and ability to extract specific sets of data.
Familiarity with retention, churn analysis, winback programs, ad tech, and MarTech.
Excellent communication skills and strong leadership/management skills.
Master’s degree in related fields preferred.
Entertainment / Streaming experience is a plus!
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.
Apply to this Job
Overview:
Pluto TV is looking for a Director, Growth Marketing, to help lead Pluto TV’s user acquisition initiatives. This exciting role is primarily focused on growing the company in total audience, usage, and revenue through expertise in performance marketing, advanced analysis, complex domain knowledge, and data-backed insights. This position is tasked with continually identifying key opportunities and assessing growth challenges of the business.
Responsibilities:
This is a significant role in our organization with a wide range of responsibilities, including:
Lead Pluto TV US user acquisition efforts, including planning, execution and optimization of media plans across web, CTV and mobile platforms.
Handle extensive budgets to scale U.S. audience growth for the company.
Drive strategy and programs through thoughtful analysis of campaigns, targeting, messaging, and creative.
Apply creativity and drive expansion through hypothesis-driven exercises and projects.
Improve ROI through optimizing plans and driving various key performance indicators, such as lifetime value analysis (LTV) and cost of acquisition (CAC).
Identify key opportunities and assess growth challenges, strategic partnership deals, and competitive risks to help the business meet its strategic and financial growth goals.
Lead a team of growth marketers.
Work closely with a variety of agencies, media partners and cross-functional teams in driving business objectives.
Track, analyze and report on key KPIs and insights to partners, cross-functional personnel and key collaborators.
Partner with VP and key collaborators on long-term strategy and marketing roadmap.
Basic Qualifications:
We believe the right individual will have the following skills and experience in order to be successful in this role:
5+ years’ experience working in a performance marketing role, leading and implementing ROI positive user acquisition campaigns across web, mobile and CTV platforms.
Additional Qualifications:
Subject matter expertise in growth, user acquisition, lifetime values, business and GTM strategy.
Strong proficiency in advanced analytics, DMPs, attribution, predictive modeling, A/B testing, data visualization, automation and dashboarding.
Experience with complex, large data sets and ability to extract specific sets of data.
Familiarity with retention, churn analysis, winback programs, ad tech, and MarTech.
Excellent communication skills and strong leadership/management skills.
Master’s degree in related fields preferred.
Entertainment / Streaming experience is a plus!
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.