Director Of Consumer Insights

Onsite Work Only: Franklin, TN

Are you an experienced marketing leader who isn’t ready to apply but is interested in hearing more? Click here to request an informal virtual coffee meeting with a team member on the digital marketing team!

As a Director of Consumer Insights, you’ll lead a team of marketing analysts who will perform research studies and programs from beginning to end. You’ll create a vision for the team in collaboration with senior leaders.

What Winning Looks Like:

• Develops a vision for the marketing research team and leads the team in executing it
• Develops the vision and strategy to measure consumer attitudes, opinions and trends at Ramsey, helping the organization stay customer-centric and mitigate risk
• Leads, trains and coaches the team to continually improve their skill sets
• Identifies the tools/platforms necessary for the research team to grow and be effective
• Partners with leadership to identify key needs and problems that the marketing research team can help solve
• Builds relationships to grow the use of the discipline
• Partners with other insight-driven areas at the organization to integrate analytics, technology and other customer data into the discipline
• Stays up to date on current trends and new innovations in the industry
• Oversees ethics and legal regarding research activities and implements best practices
• Responsible for accounting and budget follow-through, including billable hours, technology budgets, platform expenditures, panel recruit billing and salary templates

Skills Needed to Win:

• 7 years of consumer research experience and marketing analytics with at least 3–5 years managing a team in a public environment
• 7+ years’ experience in corporate or agency environments creating and conducting analysis of primary and secondary quantitative and qualitative research data and/or leading strategic planning/insights
• Intellectually curious and analytically rigorous
• Must have a proactive approach, be a strong planner and problem solver, and be able to manage through ambiguity
• Must display strong written and verbal communication and presentation skills, including the ability to translate analyses into easily digestible stories for consumption
• Exemplary collaboration and interpersonal skills, relationship building and teamwork
• Strong critical thinking and problem-solving skills, including an ability to independently structure problems, manage large data sets, execute analysis, and communicate findings
• 5+ years’ experience presenting to executive level audiences
• An extreme passion for data, including data analysis, trend and root cause identification, statistical analysis and data visualization
• Ability to use storytelling to explain data and insights
• Ability to partner, communicate and influence stakeholders at all levels and across the company

About Ramsey Solutions:

• We’re a debt-free company that was founded in 1992 by Dave Ramsey.
• We have over 1,000 team members who are 100% dedicated to our mission.
• We believe collaboration, innovation and a shared sense of mission come from being present with each other. That’s why all of our team members work together under one roof at our headquarters in Franklin, Tennessee.

And by the way, we're not stuffy or corporate around here. Here are some of the perks and benefits at Ramsey Solutions:

• A 401(k) match of 4% after one year as a team member (you can still contribute in the first year)
• Health insurance on day one with a $500 HSA match every year
• One fully paid workweek of ministry time after one year to volunteer for your favorite charity or nonprofit
• Generous PTO and paid sick time off
• We prioritize work-life balance and rarely exceed a 40-hour work week
• Weekly devotionals with world-renowned speakers, pastors and authors
• $300/year to put toward achieving your fitness goals
• Casual dress and work environment

It’s a calling, and we’re on a mission to change lives. Join the crusade! Apply now.

EEO, including disability/vets