Director Digital Media - Work At Home

About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.

We are in search of a highly innovative Director of Digital Media with deep experience running multi-million dollar paid digital and social media programs. The candidate will be a hands-on, data-obsessed, ROI focused leader responsible for driving the strategy, execution, and expansion of our Mass Markets’ global paid digital and social media programs across search and social. In managing a small in-house digital and social media teams, the ideal candidate will have a deep understanding of performance marketing, execution of brand, messaging, and audience strategies throughout the funnel. Additionally, the candidate will be responsible for leading media investments, funnel and landing page optimization, and launch of new content – ultimately driving significant revenue growth for Mass Markets. This is a highly visible role for an analytical marketer with deep expertise in growth marketing.

Reporting to the Vice President of Marketing, this position is located in our corporate headquarters in Broomfield, Colorado, just outside the capital city of Denver. Alternatively, this position could be located in our Denver office; or our Mass Markets headquarters in Monroe, Louisiana; or in one of our regional offices in Kansas City, Missouri. A remote option will be considered for the right candidate.

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  Develop holistic advertising strategies across multiple funnels and manage campaign performance, business models, and goals to meet short- and long-term growth goals.
• Lead the digital marketing team in day-to-day management of paid digital marketing campaigns, which can include paid search, display, and social advertising strategies across both our B2C and B2B business.
• Lead the social media team in planning, implementing, managing, and monitoring the company's social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales.
• Collaborate with business and marketing leaders on forecasting, planning, and strategic priorities.
• Collaborate with our Analytics team to improve measurement rigor, develop new measurement methodologies, and optimize performance.
• Develops the strategic direction and leads overall execution with continued focus around optimizing ROI to grow new customers and increase revenue from existing customers and Partners.
• Communicate objectives, strategies, and rhythm of the business performance results with leadership and cross-functional teams.
• Analyze performance to identify optimization and expansion opportunities.
• Identify new marketing opportunities based on customer, marketplace, and business need, and create compelling business cases for future investment.
• Meet lead targets and own reporting of key performance indicators and measurement of marketing effectiveness.
• Advocate for necessary resources to remove roadblocks and accelerate growth.
• Lead and inspire our in-house team, champion excellence, foster team engagement, and support individual development.
• Drive innovation by influencing teams across the organization.
• Leverage your domain expertise, test design skills, stakeholder management, and creativity to develop a full-funnel digital strategy.
• Partner with our in-house Creative Studio to create high-impact digital assets.
• Drive top line revenue growth.

Qualifications

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  10+ years of direct leadership experience managing digital ad campaigns, including paid search, paid social, display, and YouTube, ideally for a consumer telecommunications brand.
• Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques and attribution models
• Experience driving exponential growth in launching a new brand.
• Demonstrated experience in managing a social media and content marketing team.
• Exceptionally strong analytical skills, with the ability to work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
• Excellent verbal and written communication and presentation skills, particularly an ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level.

Education

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  Bachelor’s degree in a relevant field is required.
• MBA highly desirable.

Requisition #: 245478

EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.