Digital PR Strategist

At Directive, we take solving complex performance marketing problems for SaaS companies seriously. We demonstrate this by only working with clients who share our values and by giving you ample time to focus on hitting your professional goals.

Beyond the work, we are fiercely passionate about living out a People First culture. One of the ways we act out our passion for our team is by paying a living wage at Directive so that no one in the organization makes less than $70,000 a year. We are experiencing unprecedented growth and truly need your services to fulfill our vision.

You, the Digital PR Manager of our dreams, are experienced at turning brands into household names. Not only can you build a killer strategy, but you are a professional hustler that is an expert at content promotion and distribution that results in large-scale brand awareness.

You are creative and love storytelling, and the PR campaigns you produce not only builds awareness but makes an impact on business objectives such as generating leads and revenue.

Not only are you an expert at PR, content promotion, and communications, but you are passionate about content strategy & content production. You are extremely organized, personable, and great at project management.

Here's what success looks like:

• Promotion, promotion, promotion. The main KPI will be increasing the awareness of our brand & content to have complete coverage over the SaaS marketplace
• Develop content promotion strategies for both digital and non-digital channels
• Execute & manage high-level content marketing campaigns that involve various designers and developers
• Serve as a brand ambassador & voice of Directive’s brand across community platforms & social media networks
• Be involved with delivering valuable content & insights to our SaaS community. We have an active Slack community, Society, with over 650 marketers and is growing daily
• Create and host engaging video livestreams
• Work with cross-functional teams and executives to establish and articulate internal and external messages that are brand aligned
• Organize and participate in events to build community and boost brand awareness
• Use analytics to determine the best way to engage users, create advocacy, generate leads, and measure brand awareness
• Monitor and report on the performance of content marketing campaigns and its impact on business objectives

What you offer:

• 3+ years experience in PR and content promotion for search marketing, SaaS, or demand generation
• Hands on experience with content promotion in a variety of distribution channels
• A solid portfolio of PR campaign samples and content around search marketing, SaaS, or demand generation
• Polished communication and note-taking ability; ability to drive a conversation with executives and implement solutions
• Ability to confidently strategize and host a webinar
• Hands on experience with social media management for brands
• Knowledge of SEO, PPC, CRO, and Marketing Analytics
• Preferred: Experience within the software industry
• Experience launching community initiatives and tracking community metrics is a plus

What we offer:

• Transparency and Humanity: No employee at Directive makes less than $70,000/year
• Full health, dental and vision plans for you and your family that fit your lifestyle (including a 100% employer-paid plan for you and 50% for your dependents)
• Get the most out of your benefits with a Healthcare Concierge
• 100% covered membership to One Medical primary and virtual care
• Unlimited virtual (MSK) & physical therapy support through Physera
• Membership to Headspace for your mental well-being
• Access to virtual visits with certified therapists through Spring Health and Ginger
• Company-paid $50k Life Insurance Policy
• Freedom to work from anywhere, but option to enjoy one of our state-of-the-art offices in Irvine, CA or Austin, TX
• Customizable 401k Plan + 3% Match for your financial goals
• Exclusive access to thousands of Aaptiv virtual workouts
• Unlimited PTO (we actually have a 2 week minimum), in addition to Holidays and your birthday off
• Paid Parental Leave and fertility support through CARROT
• We are closed Christmas Eve through New Year's Day
• Donation matching to charitable causes
• Opportunity to be published on industry-leading blogs
• Company provided Macbook or PC plus a $200 ergonomics budget
• Team building events (Awards Ceremony, Holiday party, Murder Mysteries, Trivia Nights, and more)
• Check out our culture on social: https://www.instagram.com/directiveconsulting/

About Us:

Directive does exceptional performance marketing for software brands that share our values. We redefine the global standard for how marketers work, live, and grow. Our goal is to empower and focus so much on our people that our clients consequently get better results.

At Directive, one of our core values is to put people first. We want to stick to our values and commit to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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