DIGITAL MARKETING SPECIALIST

OVERVIEW
The Ritual Coffee Digital Marketing Specialist is the driven, creative, and collaborative person who ensures our E-Commerce and digital marketing programs are aligned with our company personality and driving sales. We are looking for that special someone who is passionate about telling the Ritual story through fun, detailed copywriting and cultural development.
As our Digital Marketing Specialist, you do not need to know our exact systems before you start, but you need to be committed to your own growth and the growth and success of the Marketing team, your co-workers across departments, and the company as a whole.
You are meant for this role if you are excited by creative branding work and are driven by collaboration. We’re looking for someone who knows how to execute a cohesive vision, has a passion for aesthetics and graphic design, and is a self-starter with a strong interest in - and appreciation for - coffee and people. If this is you, we can’t wait to meet you!
ABOUT US: RITUAL IS CHANGING THE WAY PEOPLE KNOW COFFEE.
In 2005, when corporate coffee dominated American culture, Ritual unknowingly started a fun and exciting revolution that would ultimately help launch the new coffee movement.
We buy 90+% of our beans from producer partners that we have relationships with, setting the highest standard in the industry. This makes sure we get our hands on the best beans in the world, but more importantly, makes sure our farmers maintain the quality of life they deserve.
Now a bona fide San Francisco original, we’ve also earned our iconic status as one of the best coffee roasting companies in the world. The mission of Ritual Coffee is simple: to make people happy by giving them the best coffee experience they’ve ever had. Ritual roasts in SoMa, and has cafes in San Francisco and Napa.
DIVERSITY AT RITUAL: COFFEE IS FOR EVERYONE
We are passionate about creating safe, welcoming, and inclusive spaces on both sides of the counter and behind the scenes at Ritual. We best achieve our mission (making people happy by giving them the best coffee experience they’ve ever had) when our staff reflects the broad diversity of people who love coffee. Our commitment to inclusion across race, gender identity, gender expression, ethnicity, age, religion, sexual orientation, physical ability, experience, and perspective is part of what makes Ritual the innovative place that it is.
RESPONSIBILITIES

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  Be an active member of the Marketing team
  • Contribute to the overall culture and business growth by participating in or leading improvement committees and projects when needed
  • Contribute to the overall culture and business growth using our Culture Guide as a tool for self-reflection and an ongoing commitment to self-growth, the growth in others, and the growth of the company
  • Work with the Head of Marketing and Marketing & Social Media Manager to shape Ritual’s brand message and content
• Lead Ritual’s Email Marketing Program
  • Use templates to write and create content for various Email campaigns
  • Work with Head of Marketing and Founder to generate ideas, promotions for written content
  • Work with Head of Marketing to create Ritual’s yearly marketing calendar
  • Monitor and investigate analytics from each campaign
  • Serve as Ritual’s copywriter for emails as well as various brand messaging and in store signage
• Manage Ritual’s website and e-commerce store
  • Source content for each item including photos and maps
  • Work with a Content Management System to archive and save all content on the Ritual webstore
  • Monitor weekly sales and various analytics to identify trends and communicate to the rest of the Marketing team
  • Act as a resource for all other roles who maintain data including E-Commerce and Logistics Manager and Inventory Specialist
  • Serve as a customer service support for E-commerce customers and Contact Us submissions
  • Serve as direct contact for website development team to ensure usability and functionality of website
  • Work closely with WooCommerce to manage back end of website

QUALIFICATIONS

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  An approachable people-person with a high level of emotional intelligence, patience, compassion and problem solving skills
• Excellent oral and written communication skills
• Experience and passion for brand work through an equity and justice lens
• Experience with social media and digital marketing
• Design experience with Adobe Suite
• Proficiency across core technologies including Microsoft Office and Google Drive
• Strong attention to detail
• Passion for visual merchandising
• Infectious love of coffee a plus
• Experience with WordPress and WooCommerce a plus
• Must be authorized to work in the United States (Required)

PHYSICAL REQUIREMENTS
The physical requirements listed are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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  Regular and consistent attendance and the ability to sit and work with hands and arms for at least eight (8) hours per day and five (5) days per week.
• Physical ability to stand, reach, lift, bend, kneel, stoop, climb, walk, crawl, push and pull items weighing up to 20 pounds.
• Stand and move throughout the office.
• Have consistent and reliable onsite attendance at the office.
• Continuous physical activity including walking, standing, twisting, sitting, bending, lifting, reaching, kneeling, stooping, crawling, wiping, climbing, pushing and pulling items weighing 50 pounds for distances of up to 20 ft.;
• Ability to perform moderately strenuous physical work and withstand temperatures of 0 degrees Fahrenheit or less and 100 degrees Fahrenheit or more;
• Proficient interpersonal relations and communicative skills in English;
• Interpret and follow a variety of instructions and procedures furnished in English - written, oral, diagram, or schedule form.
• Write routine reports and correspondence.
• Meet daily, weekly, monthly, quarterly, yearly and other deadlines consistently.
• Work under pressure with changing, ambiguous priorities.
• Communicate effectively and promptly to clients, vendors, and employees of the organization.
• Understand and respond to staff requests in a loud environment
• High level of manual dexterity to adeptly type and use computer equipment.
• Auditory and visual skills – Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Ability to work overtime occasionally at the last minute.
• Occasional Travel may be required.

COMPENSATION + BENEFITS
Ritual Coffee strongly believes in investing in our people and our culture. We offer great benefits including subsidized medical insurance, dental insurance, and commuter benefits. All employees are eligible for paid time off, paid sick days, holidays (paid at time and a half) and a matching 401k plan. Starting hourly rate is $25-$28/ hour.
CLASSIFICATION & SUPERVISION

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  This is a regular, full time, hourly, non- exempt position
• The Head of Marketing will provide general supervision to the Digital Marketing Specialist

VACCINATION POLICY
Ritual Coffee Roasters, Inc. has implemented a mandatory COVID-19 vaccination policy. Proof of vaccination will be required as a condition of employment. Ritual Coffee Roasters, Inc. will continue to comply with applicable laws regarding the reasonable accommodation of individuals with disabilities and/or strongly held religious beliefs. This policy is part of the company’s ongoing efforts to ensure the safety and well-being of our employees, clients and community, and to support public health efforts.