Digital Marketing Specialist

Digital Marketing Specialist
With minimal supervision, involved in strategies, solutions and execution to improve the usability, design, content and conversion rates of online and eCommerce assets.

Development and maintenance of VSP Global web sites or applications Develop front-end cutting-edge, fast-loading and standards compliant web design including graphics, HTML CSS and JavaScript/jQuery Develop technical architecture of web portals including development of wireframes, dynamic menus, expandable areas of content, etc Consult with market managers and business partners Build prototypes that utilize UX design patterns Research and apply new technologies and apply appropriately in web development projects Ensure websites and applications are 508 compliant, including those outsources to vendors Serve as the publisher of web portals, accountable for accurate content and language Gather information for needs assessments, and support the development of the business objectives and timelines for web projects Conduct various types of analyses including alternative business applications, cost benefit, data feasibility, impact, technical and workflow/processes and make recommendations for improvement Partner with marketing groups to determine business area process and negotiate business partner acceptance of process to ensure consistent and timely execution of marketing programs Act as key departmental contact on Corporate Task Forces. Monitor initiatives to identify potential problematic issues and offer alternative solutions. Keep marketing division staff aware of new/enhance corporate initiatives Establish priorities for systems and process changes and enhancements. Identify and document business and system requirements Develop and implement appropriate user communications/campaign templates and plans, including documentation and training; maintain themes, styles and images for e-mail campaign templates and landing pages Maintain internal web platform on-going maintenance and development
Bachelor's degree in New Media, Visual Communications, Design, Marketing, Business or related field or equivalent experience Minimum five to eight years professional experience in Digital Media production with some experience in Internet technologies, development and support Experience with audio, video and other multi-media formats Art Direction experience in both print and digital media Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop Strong project leadership and strategic planning skills Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines and constant interruption Ability to multi-task effectively Experience working on and leading cross-department relationships to accomplish design projects Excellent presentation and conceptual skills Self-motivated, positive attitude, strong interpersonal and leadership skills Proven record of accountability Exposure to application interface and online advertisement design A broad knowledge of current design trends and techniques for web Understanding of Web site priorities, product development, audience needs, site traffic and page views Regularly exercises discretion and independent judgment the in performance of his/her job duties

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.