Digital Marketing Manager

Digital Marketing Manager

Qualifications & Experience:

• 3-5 years in a digital marketing role
• Bachelor's Degree in Marketing, Communications, or a related field – Preferred.
• Demonstrated and proven experience running successful marketing campaigns for B2B Ecommerce clients
• Demonstrated and proven experience with website and campaign analytics
• Experience working in a high-paced digital agency with precision and deadlines.
• Certifications with Google Ads, Analytics preferred or the desire to obtain.

Skills:

• Creating and managing campaigns with various ad platforms (Google, Bing/Yahoo, AdRoll, Facebook, LinkedIn etc.)
• Performing audience and keyword research with related media forecasting and buying
• Utilizing analytic tools (Google Analytics, MixPanel, Woopra, SEMRush) in data analysis exercises to provide and present reports based on meaningful insights and trends.
• Desire and ability to keep current with technical SEO trends and best practices, and provide guidance on implementation or improvements.
• Excellent communication and presentation skills verbal and written.
• Self-starter with ability to learn, problem solve and think critically.

Secondary Skills:

• Experience working with creative teams for copy, graphics, and video; Ideally, content-writing experience for media platforms.
• Creating and managing campaigns with CRMs, Email Marketing, or other outreach platforms (HubSpot, MailChimp, VerticalResponse, Constant Contact, Zoho, etc.)
• Strong Excel skills
• High attention to detail

Please include your portfolio when applying