Digital Marketing Manager

Digital Marketing Manager

Who you are:

You’re a seasoned paid marketing professional and a force to be reckoned with!

Your competition should run for cover and fear the three-headed marketing monster you’ve become. You’ve independently slayed the marketing dragons of pay per click, SEM, and display - you even become giddy when analyzing the data that forecasts how they’ll attack next. With Adwords editor as your sword, strategy as your shield, and veteran knowledge of ads/analytics systems, you’re always ready to fight the good fight of paid campaigns.

Not everyone can say they can take data, interpret it, communicate what it means, and then execute meaningful results from it, but you sure can! As Invicti’s Digital Marketing Manager, you’re the perfect strategic leader and voice for all of our paid marketing initiatives.

What you’ll be doing:

• Build, manage, and optimize paid search advertising (i.e. Google Ads, Bing Ads, Linkedin)
• Creating distribution strategy for engaging content across digital platforms such as Facebook, LinkedIn, YouTube, etc to increase awareness and engagement with our audience
• Setting up ABM structure in order to target customers within every stage of their buyer journey
• Using bidding features and testing to increase Invicti’s key metrics
• Launch, execute, and consistently improve upon ads via testing
• Collaborate closely with the content and product team to develop engaging ad copy
• Analyze lead flow and performance from initiatives to build optimization strategies

What You'll Need:

• 4+ years of experience in digital marketing role required
• Bachelor's degree or equivalent education in Marketing preferred
• Minimum of 2 years of experience using Google Ads
• Minimum of 2 years experience in YouTube, Facebook, and LinkedIn Advertisement
• Hands on knowledge with Google Adwords, Bing Ads, Linkedin Campaign Manager, and Facebook advertising
• Certification(s) in Google Analytics, Google Ads, Bing Ads, Facebook Blue Prints, and/or LinkedIn Ads Management a plus
• Experience with display and video advertisement on multiple platforms
• Deeply analytical and data driven with a bias for action
• Ability to manage multiple projects with intertwining deadlines
• Excellent communication skills
• SaaS marketing experience a plus

Why Invicti?

• Work life integration is deeply important to us – we have frequent office events and team outings
• Open PTO - no bartering for days off you don’t technically have
• Office environment that cultivates creativity through an open and collaborative workspace
• 100% employer paid Health
• Casual dress all-day, everyday
• Kitchen stocked daily with tasty snacks, fruit and drinks
• Culture that emphasizes personal and professional growth
• Invicti is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

This is an onsite position based out of our Austin, Texas office. We prefer hands on collaboration, so this position is not available for remote workers.