Digital Marketing Internship For Summer 2021

  • Full-Time
  • Livonia, MI
  • AAA Life Insurance Company
  • Posted 3 years ago – Accepting applications
Job Description

AAA Life is seeking a Digital Marketing Intern for Summer 2021! Our internship program is designed to provide real-world experience that is directly related to your academic discipline and career goals and provide you a better understanding of career options for your degree. Your role assists with creating real campaigns to support driving revenue and new customer acquisition through lead generation, retargeting, tactical optimization, new channel and platform development. You will work with a variety of internal team members and external agencies to learn about: paid media, email marketing, SEO/SEM, social media, website content, website design, etc.


We are looking for independent thinkers who are prepared to take on serious responsibilities and have an internal drive to learn and have a passion for marketing.


Position Responsibilities:

  • Assist with creating and executing campaigns and digital projects
  • Aid in creating recommendations for landing pages, paid media, email marketing, etc.
  • Support with campaign trends, reporting, and budgeting
  • Attendance and participation in team and agency meetings
  • Help with creating unique weekly, monthly, quarterly and/or yearly reporting based on clients goals and industry knowledge
  • Continuous marketing assessments including ongoing recommendations and prioritization
  • Competitive and industry research and insights to understand market external factors and brand/product positioning
  • Other special projects as required by management


Required Skills
  • Passion for marketing and technology
  • Analytical and love to work with numbers
  • Ambitious and hard working
  • Strong attention to detail and organizes time and resources efficiently
  • Self-motivated and thrives in a fast-paced environments
  • Ability to handle multiple projects simultaneously
  • Deep sense of ownership and strong accountability to help generate measurable results


Required Experience
  • Pursuing a degree in marketing, business, communications, entrepreneurship or relevant field of study with strong academic record
  • Excellent communications skills, both written and verbal
  • Understanding of marketing analytics, digital marketing industry and channels
  • Microsoft Office skills

Work Environment:

  • Works in a temperature controlled environment.

Essential Job Functions:

  • While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and ability to adjust focus.
  • This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.
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