Digital Advertising Manager - PPC (Paid Search)

About Us

Tenth Avenue Commerce (“TAC”) is a collection of consumer-driven businesses and brands, leveraging a proprietary digital marketing platform, common distribution channels, and shared innovative practices and ideas. TAC’s headquarters are based at 10th Avenue and 37th Street in New York City. We are seeking a Digital Advertising Specialist for its brands which include From You Flowers, Eve’s Addiction, Send Flowers and Brook & York. Tenth Avenue Commerce is based out of New York City and Old Saybrook, CT. We believe that success comes from patience, focus and sticking to what we understand and feel passionately about. By aligning with strong managers who are willing to allocate human and financial capital efficiently and for the long-term, we aspire to create sustainable value, while maintaining a quality of life that fosters caring, honesty, integrity, family and fun.

What You'll Do:

• Manage paid search campaigns in Google Ads and Microsoft Advertising
• Manage paid social ad campaigns in Facebook/Instagram/Other social platforms as needed
• Manage organic and paid advertising listings in Amazon Seller Central
• Search/Social/Amazon = 80%/10%/10% respectively
• Execute the development and implementation of strategies/tactics based on brand goals and objectives
• Recommend strategies/tactics for growing the business performance, from the traditional to experimental
• Create, analyze and optimize campaigns for your assigned brands and accounts
• Develop/enhance account structures, campaigns, keywords, ad copy, ad extensions, etc.
• Perform in-depth campaign reporting and analysis based on KPIs and historical trends
• Extract data-driven, actionable insights to inform search strategy and planning
• Recommend testing strategies and optimizations to improve overall campaign performance
• Maintain knowledge of brands’ business, competition, and latest industry news and trends
• Be the main point of contact for assigned brands, coordinating with brand teams (internal and external) to ensure alignment on strategy, tactics and goals
• Present strategies and recommendations to brand stakeholders

Qualifications:

• Minimum 4 years of solid experience with Google Ads required, preferably for E-Commerce websites
• Expert knowledge of Google Ads & Microsoft Advertising required
• Intermediate knowledge of Facebook advertising preferred
• Intermediate knowledge of Amazon Seller Central preferred
• Intermediate knowledge of Google Analytics preferred
• Ensuring a positive ROI on spending and other campaign KPIs
• Excellent communication, organizational skills and attention to detail
• Capability to work with new tools and learn new skills independently
• Must be autonomous, proactive, detail-oriented, incredibly organized, multi-tasker
• Must thrive on working closely with different teams and satisfying multiple stakeholders
• Must have strong prioritization skills
• Strong presentation skills
• Data and web metrics analytical skills

Tenth Avenue Commerce is a wonderful place to work, with many of its employees staying for 5+ years. Our New York City office is small with a team of 15 marketing specialists who enjoy grabbing lunch together, playing a game of ping pong and discussing the business. We work together to build great businesses with a collection of brands that we are passionate about, we are hoping to find someone who is excited to join us. There is no such thing as the “perfect” candidate, and so we encourage those from all backgrounds and walks of life to apply!

The position is will be hybrid role out of NYC.

Job Type: Full-time

Pay: $80,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental Pay:

• Bonus pay

Education:

• Bachelor's (Preferred)

Experience:

• Google Ads: 1 year (Required)

Work Location: One location