Customer Marketing Manager

Customer Marketing ManagerUnited States Waterloo, ON, Canada Virtual Req #173

Wednesday, March 3, 2021

eSentire is looking for a Customer Marketing Manager to join our growing marketing team. Reporting to the
VP of Digital Marketing, this role will lead a team to build stronger relationships with customers through engaging marketing campaigns. Their mission is to build a community of fanatic brand advocates. This position directly benefits sales and marketing teams by increasing customer advocacy (including referrals, testimonials, references, etc.), identifying cross-sell and upsell opportunities to support revenue growth, and increasing loyalty and retention. This position requires creative marketing and communication skills to engage and motivate customer advocates.
Strategic responsibilities

• Build rapport with sales reps, customer success managers, and customers to increase renewals, referrals, and cross-sell and upsell opportunities
• Lead and manage customer engagement and communication programs, such as in-person/virtual events, customer advisory boards, annual conferences, awards programs, and ongoing nurture campaigns
• Connecting with customers to ensure continued education and success throughout the relationship lifecycle
• Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
• Help sales meet business objectives through customer advocacy initiatives
• Manage a team, perform strategic planning and budgeting

Tactical responsibilities

• Compose and send customer communications, newsletters, and email campaigns
• Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
• Manage a library of up-to-date customer success stories, testimonials and referrals
• Perform annual/biannual/quarterly customer satisfaction surveys
• Develop a customer lifecycle campaign program and work with marketing operations to implement required marketing tools and tracking effectiveness in Salesforce
• Create special marketing content for account management/customer success to help at-risk customers with training
• Target customers for upsell, cross-sell, and advocacy opportunities
• Track product feedback from advocates and work across teams to address

What the Campaign Manager will need to be successful in this role

• Bachelor's Degree in communications, marketing, and business
• Minimum 5-8 years’ experience in marketing programs/demand gen in B2B technology, preferably cyber security experience
• Previous Customer Service, Customer Success, or Account Management experience
• Technical knowledge of the latest digital marketing tools and channels, including Salesforce and marketing automation platforms like Pardot and SalesLoft
• Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
• Ability to write effective copy is a necessity
• Familiarity with B2B marketing, lead generation, and sales processes
• Demonstrated skill in managing timelines, budgets and multiple vendors
• Strong ability to prioritize work in a demanding, fast-paced environment while managing multiple programs/tactics at one time
• Excellent verbal, written and interpersonal communication skills
• Strong Microsoft Office proficiency, including Excel and PowerPoint

Why a Career with eSentire?

Our Culture: At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives!
Growth Opportunities: At eSentire you will have the opportunity to grow and make an impact from your work. We encourage innovation in all who become a part of our team. With growing operations internationally, there is lots of lateral and upward advancement opportunities for rewarding and developing careers with eSentire. We’re strong believers in continuing education and provide the resources that you need to continue learning.
Employee Perks: Every day we provide breakfast, snacks and refreshments, flexible working hours, half day off birthdays, subsidies for continuing education and health & wellness, and attractive compensation and benefits plans. We make it our obligation to the team to stay current with compensation trends in the tech field!

Other details

• Pay Type

  Salary