CRM Data Analyst
- Full-Time
- Fort Lauderdale, FL
- Nova Southeastern University
- Posted 3 years ago – Accepting applications
Job Description
CRM Data Analyst - 991989
Job Number: 499505
Work Type: Full Time with Full Benefits
Location: Fort Lauderdale-Davie, Florida
Categories: Communications / Public Relations / Marketing
About Us:
Job Title: CRM Data Analyst - 991989
Location: Fort Lauderdale-Davie, Florida
Work Type: Full Time with Full Benefits
Job Category: Exempt
Hiring Range:
Pay Basis: Annually
Subject to Grant Funding?: No
Essential Job Functions: 1. Maintains databases and dashboards to support the department’s planning needs, goals, and objectives.
2. Partners with NSU’s Institutional Effectiveness and Office of Innovation and Information Technology (OIIT) to understand and master use of University databases and work collaboratively with other database owners and managers.
3. Provides basic business data interpretation, such as identifying trends or patterns of data sets.
4. Analyzes and exports information in reports to support the department's planning, needs, goals, and objectives.
5. Analyzes data to ensure accuracy and reports any issues to management.
6. Troubleshoots challenges and develops solutions to ensure consistent data reporting within the NSU CRM, databases and web analytics.
7. Partners with external agencies to compare and integrate their dashboard data with NSU’s CRM data to report accurate Return on Advertising Spend (ROAS) and Return on Investment (ROI) results.
8. Builds custom queries for report generation within the CRM.
9. Builds inquiry forms that feed onto websites.
10. Navigates consistency among the course naming from the CRM to Banner to the digital campaigns to ensure accurate reporting and integration.
11. Manages, updates and monitors the University’s web-based Degree Finder tool as well as other web-based inquiry and application forms and acquisition functions and activity.
12. Oversees and recommends data operational activities, including managing implementation, processes, trainings, and procedures of CRMs. Applies technical expertise to support functionality of and develop solutions for the CRM systems, reporting and analysis of CRM data.
13. Ensures consistent and timely support for all functions throughout all admissions cycles, including prospect management, application review and verification, outreach support and tracking. Leads and leverages the expertise of admissions staff, technology partners, and third-party vendors to ensure that applicant information at all stages of enrollment funnels is captured and managed strategically and in support of meeting enrollment goals.
14. Collaborates with functional leads and stakeholders to develop and refine processes and CRM functionalities, such as electronic correspondence with prospective students, parents, educational partners, and professionals.
15. Develops, launches, and updates communications tracking methodologies using multi-channel outreach as needed for effective, competitive recruiting.
16. Designs, tests, formats, quality assures, and analyzes standard, customized, and ad hoc management reports for leadership to support emerging initiatives.
17. Assists with analysis of data and statistics and with projections.
18. Serves as the go-to team member when data is needed to support different marketing initiatives.
19. Develops good internal relationships with account executives/marketing managers to understand service lines and how data can support initiatives.
20. Acts as a subject matter expert for assigned system(s).
21. May act as project leader for assigned project(s).
22. Identifies and evaluates industry trends in database systems to serve as a source of information and advice for senior management.
23. Reviews project plans to plan and coordinate project activity.
24. Develops and implements processes and reports to audit data quality, ensure accuracy, and increase productivity.
25. Ensures compliance with University and departmental policies and procedures.
26. Completes special projects as assigned.
27. Performs other duties as assigned or required.
Marginal Job Functions:
Required Knowledge, Skills, & Abilities: Knowledge:
1. Computers and Electronics - General knowledge of electronic equipment, and computer hardware and software, including applications, programming, and/or systems configuration.
2. English Language - General knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
3. Mathematics - General knowledge of arithmetic, algebra, geometry, calculus, and/or statistics, and their applications.
4. Customer and Personal Service - General knowledge of principles and processes for providing customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of user satisfaction.
5. Advanced knowledge of MS Office Suite (Outlook, Word, Excel, PowerPoint).
Skills:
1. Programming - Proficient skills in writing computer programs for various purposes.
2. Reading Comprehension - Advanced understanding of written sentences and paragraphs in work-related documents.
3. Complex Problem Solving - Advanced skills in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
4. Critical Thinking - Proficient skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
5. Active Listening - Advanced skills in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
6. Active Learning - Advanced skills in understanding the implications of new information for both current and future problem-solving and decision-making.
7. Quality Control Analysis - Proficient skills in conducting tests and inspections of products, services, or processes to evaluate quality or performance.
8. Judgment and Decision Making - Advanced skills in considering the relative costs and benefits of potential actions to choose the appropriate one.
9. Operations Analysis - Basic skills in analyzing needs and product requirements to create a design.
10. Systems Evaluation - Proficient skills in identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Abilities:
1. Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
2. Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
3. Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (including finding a relationship among seemingly unrelated events).
4. Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
5. Mathematical Reasoning - The ability to choose the right mathematical methods or formulas to solve a problem.
6. Detail Oriented - The ability to pay attention to details, understand underlying cause/effect relationships, and account for those details and relationships.
Physical Requirements:
1. Near Vision - Must be able to see details at close range (within a few feet of the observer).
2. Speech Recognition - Must be able to identify and understand the speech of another person.
3. Speech Clarity - Must be able to speak clearly so others can understand you.
4. Travel - Must be able to travel on a daily and/or overnight basis.
5. May be required to work nights or weekends.
6. May be exposed to short, intermittent, and/or prolonged periods of sitting and/or standing in performance of job duties.
7. May be required to accomplish job duties using various types of equipment/supplies, to include but not limited to pens, pencils, and computer keyboards.
Job Requirements:
Required Certifications/Licensures:
Required Education: Bachelor's Degree
Major (if required): Information Technology, Computer Science or related field
Required Experience: 1. Four (4) for more years of related programming and data analysis experience in higher education administration or comparable field of work.
2. Experience with general systems administration, database administration, and integration.
3. Experience using HTML, SQL, CSS and other front-end web design frameworks and languages, etc.
4. Demonstrated ability to collaborate and communicate effectively with developers, designers, copywriters, and staff.
5. Proven work experience and ability to generate results. Considerable knowledge of the principles and practices of accomplishing goals through others and the ability to apply these principles in a business setting.
6. Demonstrated ability to produce web, digital communications, and analytics to help managers drive business decisions and positively influence traffic toward university websites and campaigns.
7. Proficient in CRM platforms and industry best practices governing e-mail and digital communications.
8. Working knowledge of Google Analytics and Google Tag Manager.
9. Proficient in Mac and PC Platforms.
10. Excellent project management skills and organizational ability.
Preferred Qualifications: 1. Master’s Degree
2. Experience working with NSU databases and CRM (Recruit)
3. Knowledge of Recruit, Banner, Google Analytics and other NSU-specific database systems is preferred.
4. Strong knowledge Bootstrap is strongly preferred.
Is this a safety sensitive position? No
Background Screening Required? Yes
Pre-Employment Conditions:
Sensitivity Disclaimer:
Apply to this Job
Job Number: 499505
Work Type: Full Time with Full Benefits
Location: Fort Lauderdale-Davie, Florida
Categories: Communications / Public Relations / Marketing
About Us:
We are excited that you are considering joining Nova Southeastern University!
Nova Southeastern University (NSU) was founded in 1964, and is a not-for-profit, independent university with a reputation for academic excellence and innovation. Nova Southeastern University offers competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more. NSU cares about the health, welfare and its students, faculty, staff, and campus visitors and is a tobacco-free university.
We appreciate your support in making NSU the preeminent place to live, work, study and grow. Thank you for your interest in a career with Nova Southeastern University.
NSU considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status or any other legally protected status.
Job Title: CRM Data Analyst - 991989
Location: Fort Lauderdale-Davie, Florida
Work Type: Full Time with Full Benefits
Job Category: Exempt
Hiring Range:
Pay Basis: Annually
Subject to Grant Funding?: No
Essential Job Functions: 1. Maintains databases and dashboards to support the department’s planning needs, goals, and objectives.
2. Partners with NSU’s Institutional Effectiveness and Office of Innovation and Information Technology (OIIT) to understand and master use of University databases and work collaboratively with other database owners and managers.
3. Provides basic business data interpretation, such as identifying trends or patterns of data sets.
4. Analyzes and exports information in reports to support the department's planning, needs, goals, and objectives.
5. Analyzes data to ensure accuracy and reports any issues to management.
6. Troubleshoots challenges and develops solutions to ensure consistent data reporting within the NSU CRM, databases and web analytics.
7. Partners with external agencies to compare and integrate their dashboard data with NSU’s CRM data to report accurate Return on Advertising Spend (ROAS) and Return on Investment (ROI) results.
8. Builds custom queries for report generation within the CRM.
9. Builds inquiry forms that feed onto websites.
10. Navigates consistency among the course naming from the CRM to Banner to the digital campaigns to ensure accurate reporting and integration.
11. Manages, updates and monitors the University’s web-based Degree Finder tool as well as other web-based inquiry and application forms and acquisition functions and activity.
12. Oversees and recommends data operational activities, including managing implementation, processes, trainings, and procedures of CRMs. Applies technical expertise to support functionality of and develop solutions for the CRM systems, reporting and analysis of CRM data.
13. Ensures consistent and timely support for all functions throughout all admissions cycles, including prospect management, application review and verification, outreach support and tracking. Leads and leverages the expertise of admissions staff, technology partners, and third-party vendors to ensure that applicant information at all stages of enrollment funnels is captured and managed strategically and in support of meeting enrollment goals.
14. Collaborates with functional leads and stakeholders to develop and refine processes and CRM functionalities, such as electronic correspondence with prospective students, parents, educational partners, and professionals.
15. Develops, launches, and updates communications tracking methodologies using multi-channel outreach as needed for effective, competitive recruiting.
16. Designs, tests, formats, quality assures, and analyzes standard, customized, and ad hoc management reports for leadership to support emerging initiatives.
17. Assists with analysis of data and statistics and with projections.
18. Serves as the go-to team member when data is needed to support different marketing initiatives.
19. Develops good internal relationships with account executives/marketing managers to understand service lines and how data can support initiatives.
20. Acts as a subject matter expert for assigned system(s).
21. May act as project leader for assigned project(s).
22. Identifies and evaluates industry trends in database systems to serve as a source of information and advice for senior management.
23. Reviews project plans to plan and coordinate project activity.
24. Develops and implements processes and reports to audit data quality, ensure accuracy, and increase productivity.
25. Ensures compliance with University and departmental policies and procedures.
26. Completes special projects as assigned.
27. Performs other duties as assigned or required.
Marginal Job Functions:
Required Knowledge, Skills, & Abilities: Knowledge:
1. Computers and Electronics - General knowledge of electronic equipment, and computer hardware and software, including applications, programming, and/or systems configuration.
2. English Language - General knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
3. Mathematics - General knowledge of arithmetic, algebra, geometry, calculus, and/or statistics, and their applications.
4. Customer and Personal Service - General knowledge of principles and processes for providing customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of user satisfaction.
5. Advanced knowledge of MS Office Suite (Outlook, Word, Excel, PowerPoint).
Skills:
1. Programming - Proficient skills in writing computer programs for various purposes.
2. Reading Comprehension - Advanced understanding of written sentences and paragraphs in work-related documents.
3. Complex Problem Solving - Advanced skills in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
4. Critical Thinking - Proficient skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
5. Active Listening - Advanced skills in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
6. Active Learning - Advanced skills in understanding the implications of new information for both current and future problem-solving and decision-making.
7. Quality Control Analysis - Proficient skills in conducting tests and inspections of products, services, or processes to evaluate quality or performance.
8. Judgment and Decision Making - Advanced skills in considering the relative costs and benefits of potential actions to choose the appropriate one.
9. Operations Analysis - Basic skills in analyzing needs and product requirements to create a design.
10. Systems Evaluation - Proficient skills in identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Abilities:
1. Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
2. Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
3. Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (including finding a relationship among seemingly unrelated events).
4. Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
5. Mathematical Reasoning - The ability to choose the right mathematical methods or formulas to solve a problem.
6. Detail Oriented - The ability to pay attention to details, understand underlying cause/effect relationships, and account for those details and relationships.
Physical Requirements:
1. Near Vision - Must be able to see details at close range (within a few feet of the observer).
2. Speech Recognition - Must be able to identify and understand the speech of another person.
3. Speech Clarity - Must be able to speak clearly so others can understand you.
4. Travel - Must be able to travel on a daily and/or overnight basis.
5. May be required to work nights or weekends.
6. May be exposed to short, intermittent, and/or prolonged periods of sitting and/or standing in performance of job duties.
7. May be required to accomplish job duties using various types of equipment/supplies, to include but not limited to pens, pencils, and computer keyboards.
Job Requirements:
Required Certifications/Licensures:
Required Education: Bachelor's Degree
Major (if required): Information Technology, Computer Science or related field
Required Experience: 1. Four (4) for more years of related programming and data analysis experience in higher education administration or comparable field of work.
2. Experience with general systems administration, database administration, and integration.
3. Experience using HTML, SQL, CSS and other front-end web design frameworks and languages, etc.
4. Demonstrated ability to collaborate and communicate effectively with developers, designers, copywriters, and staff.
5. Proven work experience and ability to generate results. Considerable knowledge of the principles and practices of accomplishing goals through others and the ability to apply these principles in a business setting.
6. Demonstrated ability to produce web, digital communications, and analytics to help managers drive business decisions and positively influence traffic toward university websites and campaigns.
7. Proficient in CRM platforms and industry best practices governing e-mail and digital communications.
8. Working knowledge of Google Analytics and Google Tag Manager.
9. Proficient in Mac and PC Platforms.
10. Excellent project management skills and organizational ability.
Preferred Qualifications: 1. Master’s Degree
2. Experience working with NSU databases and CRM (Recruit)
3. Knowledge of Recruit, Banner, Google Analytics and other NSU-specific database systems is preferred.
4. Strong knowledge Bootstrap is strongly preferred.
Is this a safety sensitive position? No
Background Screening Required? Yes
Pre-Employment Conditions:
Sensitivity Disclaimer:
Advertised: 25 Jan 2021 Eastern Standard Time
Applications close: