Corporate Marketing Strategy And Programs Lead, North America

As the Corporate Marketing Strategy and Programs Lead, you will be assessing market trends, quantifying opportunities and developing marketing programs. Field Marketing at Dell Technologies is at the forefront of customer engagement. you will be responsible for a specific location, department or product. Our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. You will be interacting directly with customers and utilizing third-party customer data, that provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Join us as a Corporate Marketing Strategy and Programs Lead, North America on our Marketing team in Round Rock, Texas and Remote US Locations to do the best work of your career and make a profound social impact.

What you’ll achieve

As the Corporate Marketing Strategy and Programs Lead, North America you will lead the development and execution of the go-to-market field marketing strategies to support specific business units and sales growth initiatives, localizing and adapting global content and programs that achieve sales demand. You'll determine the most effective segment or vertical marketing tools and drive usage to improve sales efficiency, providing roadmaps and training on key initiatives, industry trends and partner solutions.

You will:

• Work with cross-functional field marketing teams, Center of Excellence (CoC) leaders, Business Unit leaders, Commercial Marketing Teams (Marcom, Campaign, CRM, etc.) and Sales business leaders to develop and execute marketing strategies that will grow Dell Technologies’ buyer base and deliver BU’s goals

• Provide inputs into National events engagement strategy, including recommending events, budget allocation and proposed themes

• Proactively identify gapped areas within the Commercial Tier One/ACQ business and develop/promote programs and tools to close business gaps

• Deliver innovative, pilot marketing programs and events to support specific growth initiatives with new and existing customers

• Gather and action feedback through multiple channels, including direct customer and sales interaction to develop marketing strategy

• Ensures that sales and marketing teams understand the Corporate Marketing Strategy and can fully utilize tools to enhance sales and marketing activities

• Be the voice of Field Marketing in Executive forums

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• 10 to 12 years of experience in marketing, field marketing or other relevant marketing roles

• Minimum of 5 years’ experience activating 360 marketing campaigns spanning digital, radio, PR, in-store, etc.

• Ability to work on own — a self-starter with a high sense of urgency and entrepreneurial spirit

• Strong management and relationship skills and high ability to influence in a matrix environment

• Exceptional project and time management skills, with a strong attention to detail and capability to juggle multiple programs

Desirable Requirements

• Strategic business experience and approach are strongly desirable

• Bachelor’s degree in marketing or business

• Minimum of 5 years’ experience speaking/presenting to stakeholders

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life - while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.