Copy Writer

JOB DESCRIPTION:
We’re looking for an EMAIL copywriting beast - a creative and strategic thinker who dreams about calls to action, subject lines, and writing amazing relationship-building copy that slays KPIs. - someone who dreams about calls to action, subject lines, and writing relationship-building, value-added copy that converts. You have a strong understanding of email marketing copywriting (as opposed to content writing, etc.) and you are well-versed in the optimization tactics that drive sales. You have a proven track record of writing compelling copy that captures a brand, connects with their audience AND generates sales. You’re always looking for new ways to resonate with an audience and you have a strong understanding of the intricacies of email copywriting.Your writing reflects a flawless translation of storyboard strategy but you aren’t afraid to push back when you feel like something’s missing. You also have the flexibility to alter your style of writing and voice from client to client and from project to project. You love brainstorming new copy strategies to engage and influence people’s behavior through words and stories. You pride yourself in your ability to generate results from your writing and can reference metrics to demonstrate those results. You have a deep understanding of email marketing, how to write emails that convert, and how to build a relationship with a customer through copy.We’re looking for someone with a growth mindset who’s constantly looking to improve and learn new things. You’ll work across our entire client portfolio and you’ll get the opportunity to work on a variety of consumer e-commerce lifestyle brands. This is your chance to move the needle and do work that matters because this role is about so much more than writing copy. Your role as a Copywriter at Longplay is divided into 2 parts. Both are equally important: PHASE 1: Copywriting
Success in this part of your role means that you take full ownership of ensuring that all copy completed for the clients you’re responsible for meets our standards in terms of quality, strategy, brand voice, and tone. You serve as a representative of the brand internally by protecting their brand voice and values and communicating them effectively to their customers through copy. You understand and contribute to the creation of internal tools and standards such as templates, QA checklists, copy guides, etc. This part of the role is about standards, execution, and independence.KPIs for this part of your role:

• Thorough understanding of the outcome for each type of email you create
• Ownership over copy guides
• All copy is up to Longplay and individual client standards in both quality & brand voice
• Very minimal errors (typos, grammatical errors, brand-specific errors) on copy
• The team loves working with you & you make their jobs easier
• Develop conversion-focused emails aligned with each client’s brand

PHASE 2: Editing
Success in this part of your role means you’re able to successfully train new copywriters up to Longplay standards in both copywriting quality, strategy, and productivity. This involves continually providing constructive feedback and monitoring growth. In doing so, you’ll step out of the main copywriter role and into an editing/support role for certain accounts. You’ll also be charged with applying what you learn from your optimization experiments to enhance the effectiveness of our work. This part of the role is about mentorship, strategy, and execution.KPIs for this part of your role:

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• All edits provided are implemented to meet both Longplay and client brand standards
• Providing feedback & support to other copywriters, editors, and designers
• Taking ownership over your project’s deadlines in Asana
• Augmenting/updating copy guidelines as necessary and communicating updates to the team
• Creating and implementing optimization tests and then documenting and sharing results
• Untilizing a QA process that scrutinizes the “micro” (gramar, word choice, formatting flow) as well as the “macro” (does this email have clear CTAs the demonstrate the desired intent without a single scroll?)

Your ResponsibilitiesCopywriting

• All emails are formatted properly, using templates if provided
• Owning the brand voice for all assigned clients
• Maintaining copy guides for assigned clients as new feedback comes in
• Consistently applying universal Longplay copy standards
• Implementing feedback with fidelity
• Copy is error-free and ready for review within one round of edits
• Creating copy for email content campaigns, promotions/product launches & automated flows for e-commerce brands

Editing & Optimization

• Providing feedback & support to other copywriters
• Providing feedback on storyboards and offering suggestions
• Interacting directly with clients to implement their edits and seek copy approval
• Monitoring the growth & strengths/weaknesses of the writing team to look for areas of improvement
• Ensure all copy has zero errors and are up to Longplay standards with regard to the strategic goals and creative direction
• You create emails that users are excited to open and you leave them wanting more.
• Ensure all editor and client edits are documented in the copy guide so they’re continuously implemented in the future copy so we’re constantly learning & improving
• Communicate constructive feedback to other team members to improve our workflow and outcomes
• Working directly with the Email Strategist to develop hypotheses & tests to optimize copy performance (eg. headers, CTAs, subject lines, body copy etc.)

If this sounds like you, apply now: https://goo.gl/forms/D9cg4K3mf7jRw9yt2

Contract length: 12 months

Job Types: Full-time, Contract

Work Remotely:

• Yes

COVID-19 Precaution(s):

• Remote interview process
• Virtual meetings