Chief Marketing Officer

Description: The Chief Marketing Officer will own the expansion, development and management of AD’s value proposition beyond its core, traditional functions. Specifically, they will identify and develop programs and services (in collaboration with appropriate internal stakeholders and governing bodies) whereby AD can add value to its community of independent distributors (and their suppliers) where multi-member collaboration is more effective and cost efficient than operating independently while respecting the independence and entrepreneur culture of its membership.
Additionally, this position will lead efforts around the marketing of AD to existing and prospective members and suppliers and oversee AD group meeting logistical support while enhancing meeting formats and content.
As a member of AD’s Leadership Team, the person will also be involved in providing merger and acquisition support and in helping to set and execute company strategy.
Primary Responsibilities:
Expansion, Development and Management of AD Programs

• Create new or improve existing value-add multi-divisional marketing and educational programs based on our member needs. This will include the development of program/service P&Ls as well as establishing the appropriate business models (funding) and staffing for those programs and services.
• Oversee the expansion and execution of AD’s eCommerce strategy, services and solutions across divisions, to support AD members’ ability to effectively do business online.
• Oversee programs and tools related to helping AD members’ grow their business with preferred AD supplier partners.
• Ensure that AD networking best practices are developed and implemented across the company. Grow existing or develop and implement new networking opportunities as appropriate including special interest groups that help AD members share best practices and grow their people.
• Oversee current and continue to build additional online and live member education and training programs and curricula that support the changing educational needs of our members and are suited for multiple levels of member employees.
• Orchestrate meeting topics, content and speakers for AD North American Meetings, Summits, and other AD events that deliver learning opportunities for our membership.

Marketing of AD

• Plan and direct a coordinated communications, public relations and marketing strategy. This includes social media, trade publications, member engagement surveys and action plans, quarterly and annual company reports, etc.
• Oversee the company’s brand strategy. Provide leadership for the implementation of consistent brand identity for all projects, services, events and materials.
• Lead the strategy behind the company’s overall online presence including both the public and private website and any web-based projects.
• Support the company’s business development strategy and activities by providing divisional leadership with marketing communications including promotional and collateral materials and digital demand campaigns to support sales and marketing programs. Oversee the system and process to identify, track and report on new prospects and to capture, report and keep current information on AD competitors.
• Promote AD’s value-add programs to help recruit new members and suppliers and drive adoption and engagement with current members and suppliers.

Meetings Support

• Oversee the operational planning and execution of all AD meetings and special events which includes contracting, budgeting, prep work and onsite logistics.
• Partner with divisions to ensure that AD meeting standards are world class and that best practices are shared.
• Identify and execute opportunities to take AD meetings and their perceived value to next level.

Executive Leadership

• Serve as a member of AD’s Leadership Team contributing to the strategic direction of and key priorities for AD.
• Participate in the evaluation and successful integration of mergers and acquisitions as well as new division/adjacent industry vertical start-ups.
• Provide dotted line supervision to divisional marketing leaders including having input into their professional development and annual goals and ensuring best practice sharing (regarding supplier promotions, etc.).
• Perform other duties as required.

Reporting Structure: 7 direct reports and 16 indirect reports. Would oversee Corporate Marketing (VP, Marketing Communications and Marketing Communications Specialist), eCommerce Solutions (VP, eCommerce and 14 person eCommerce team), Web Technology (Director, Product Management & Web Technologies and Web Content Developer), Meetings (Meetings and Events Operations Manager), AD Rewards (Program Manager, AD Rewards, Electrical Division – US and Program Manager, AD Rewards – Canada) Business Development support (Business Development Analyst) staff. Divisional Marketing and Meetings staff to dotted line report into this position for purposes of helping to set MBOs (goals) and professional development.
. Requirements:

• Bachelor’s degree in Marketing or related field is preferred.
• At least 10 years of prior experience in a marketing executive role.
• Experience building, branding, leading and successfully marketing value add programs and services.
• Experience overseeing eCommerce solutions and services preferred.
• Experience working for a marketing-driven packaged goods, consumable products or service-industry company preferred.
• Prior people management experience required.
• Experience leading communications and web technology required.
• Previous M&A experience strongly desired.

Knowledge, Skills and Abilities:

• Ideal candidate must possess excellent written communications and presentation skills.
• Must have the ability to write effective business plans and possess advanced analytical and strategic thinking abilities, manage strict deadlines, and prioritize workload.
• Positive attitude, flexibility and receptiveness to new ideas are essential.
• Be identified as a change agent within the organization.
• Ability to interact and communicate successfully with all levels of the AD staff, members, suppliers and service providers.
• Experience leading cross-functional teams.
• Strong business acumen, analytical and negotiation skills.
• Strong project management, coordination and organizational skills.

Additional Comments: AD’s business hours are 8:00 a.m. to 5:00 p.m. Travel approximately 30% for meetings, etc.

Location: 500 Swedesford Rd, Wayne, PA 19087, USA

Job Type: Full-time