Chief Marketing Officer

The Chief Marketing Officer (CMO) leads brand positioning, creative development of marketing campaigns, strategic brand initiatives, market research, and marketing in support of fundraising, recruitment, and other initiatives of the University. This individual will be responsible for the direct management, supervision, and execution of University marketing strategies, campaigns, and initiatives that advance the University’s strategic direction and the plans of the major academic units. Success requires a “thinker-doer,” a highly collaborative management style, and the ability to build and sustain constructive partnerships with colleagues throughout the university.

The CMO plays a pivotal role in enhancing the University of Maryland’s market position, reputation, and visibility as a preeminent public research university, specifically targeting key audiences in the regional, national, international, and government environments. The CMO will partner closely with schools and departments across the University to create and lead aligned initiatives that help fulfill the University’s mission of education, research, and service. This includes attracting high-achieving students, increasing the level of private and public funding, and promoting passion and pride within the University community and among alumni and friends. The CMO will have a direct supervisory role for marketing staff as well as cross-functional team leadership responsibilities.

Must be able to work some evenings and weekends as needed to attend University events, locally and nationally.

Minimum Qualifications:

Education (include licenses, certifications, etc.):

Bachelor’s degree.

Experience:
A minimum of eight years of experience leading and implementing a successful strategic marketing and branding program that can be leveraged across an enterprise with multiple constituencies and a wide variety of audiences or related fields.

Experience as an innovative and collaborative leader in a large, complex, mission-driven organization with numerous and distributed stakeholders, shared decision making, and often rapidly shifting priorities.

Experience with creating/designing/evaluating marketing plans, program development and management, market research, budgeting, advertising & media, PR, video, digital media strategy for specific initiatives.

Strong foundational marketing/brand management experience and in-depth knowledge of brand management, strategic marketing, advertising and promotion, and the uses of digital media are essential.

Knowledge, Skills, and Abilities:
Commitment to diversity and inclusion.
Superb interpersonal communications and influencing skills in both formal and informal settings with an organization’s senior leaders, peers, partners, and other constituents.
Proven ability to adapt and respond quickly to inquiries and questions.
Exceptional communication skills, both written and oral.
Proven ability to think strategically and deliver tactically with a willingness to be a hands-on participant to bring ideas to fruition.
Strategic, analytical, creative, and planning skills are necessary as the position is directly responsible for ensuring those initiatives are developed and implemented.
Outcome-driven and results-oriented approach to work.
Strong collaboration skills are necessary to engage cross-functional teams as well as to navigate a complex organizational structure and culture that includes many groups that have historically worked independently from one another.

Preferences:

MBA or advanced degree in marketing, communication, or related field.
Experience in a research university’s marketing unit, brand-oriented corporate marketing, or a marketing/advertising agency.
A track record of consistently delivering clear and accountable results around demand generation, consumer/customer awareness, purchasing behaviors, and reputational measures.

Additional Certifications: Additional Information:

This search will be conducted through the search firm Isaacson, Miller.
Candidates interested in applying please visit https://www.imsearch.com/search-detail/S7-484 to submit your materials.

Benefits offered: The University offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision and Prescription coverage.

Candidates must be able to provide proof of eligibility to work in the USA. No Visa sponsorship is offered for this position.

Job Risks Not Applicable to This Position Physical Demands

Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Must have the ability to lift and small carry parcels, packages and other items, to walk short distances, and drive a vehicle to deliver and pick up materials. This position will sometimes require evening and weekend availability with advance notice.

Posting Date: 11/12/2020 Closing Date: Open Until Filled Yes Best Consideration Date 02/22/2021 Diversity Statement:

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

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