Business Development Representative

Gym Launch Business Development Representatives (BDRs) prospect and book qualified gym owners and managers for set calls onto the Business Consultants calendar. They prospect through a multi-channel approach of phone, email and Facebook messenger and manage a pipeline of leads given to them on a weekly basis. They are an essential part of building up a massive sales pipeline for the BCs to close into our Gym Launch and Ignite programs. BDRs work closely with the BCs to maintain communication about prospects, meeting times, closing strategies, and quality control of set calls booked. Our BDRs understand how to combine a solid work ethic with the ability to think outside the box in order to attract qualified gym owners for meetings. Our BDRs understand that building out the skillset of outbound sales is a great foundation for a successful career in sales and entrepreneurial ventures.

RESPONSIBILITIES:

• Establish and nourish new relationships with prospects

• Maintain a clear and clean pipeline of weekly leads in ZoHo

• Coordinate with BDR coach on new ways to attract clients and to clear any blockers of the process

• Follow up extensively with leads over prolonged periods of time

• Understand, meet and exceed targets, key performance indicators (KPIs), and critical success factors

• Available 3-4 hours M-F to hit 75 call target, email nurture, and prospect if need be

• Ideally, rotate AM/PM shifts to vary outreach times

• Share call recordings with BDR coach for training purposes

• Maintain a solid understanding of the gym industry and new Gym Launch product offerings

• Listen to 5 set-call recordings prior to making calls

• Attend one training/feedback session per week with BDR coach

• Prospect and research client?s website, Facebook page to tailor outbound messaging

• Review companies and stakeholders assigned to find any missing info

• Personalize sequences and touchpoint strategy per persona and gym type

• Assess engagement among prospects and companies

• Qualify prospects through BANT

  
  

RESULTS:

• Call target of 75 calls per day is hit and tracked in Aircall

• Each lead assigned same week is touched via email and Facebook messenger a minimum of 2 times per week

• 10 qualified meetings are booked per month

• Stat sheet is updated by 12pm MST and sent to BC coach

• All client interactions are properly documented in ZoHo

• A consistent 5% lead to demo is maintained

• All internal communication cycles are properly followed

• Efficient with Facebook, email, and texting

• Good over the phone

• Desire to learn sales and the fitness industry

• Excellent communication skills

• Take personal health very serious

• Highly persistent when faced with objections

• Well organized and able to maintain a pipeline that can be observed by BDR coach