Brand Communications Coordinator

Brand Communications Coordinator

Adventurer Manufacturing, a well-established member of the business community in Yakima, Washington, provides unique product in the adventure vehicle industry to the US, and internationally in supporting the realization of vacation dreams. We are a family run business that has been building outdoor recreational products since 1969. Our success has been driven through our focus on building not only great products but building a great team.

Our Mission:

As a Team we do everything possible to ensure our customers vacation dreams are realized.

As we take our business into the next 50 years, we have identified the need to focus on telling our story and connecting with our customers. As the Brand Communications Coordinator, you will help build the company’s brand and online communities.

Brand Communications Coordinator Responsibilities:

• Brand Management – Create, manage, and implement brand guidelines for each brand, ensuring consistency across all platforms. Design brand documents and brochures.

• Copywriting - Writing and editing for website, marketing materials, internal communications, newsletters, and more.

• Public Relations – Create, manage, and maintain relationships with media partners and sharing press releases regarding company news. Manage community events and shows.

• Website management - Update website specs, contribute to web development projects, write resources/blogs, and create engaging web content.

• Advertising - Select aligned and high-level advertising opportunities to maximize brand exposure and drive web traffic. Responsible for writing ad content, creating graphics, measuring value, and coordinating campaigns in accordance to launches/department goals.

• Email Marketing - Create and send a monthly newsletter to brand community. Update automatic email subscriptions, initiate email campaigns, and manage contact lists.

• Content Management and Production - Coordinate content production and manage content files externally and internally.

• Partnership Management - Research, assess, and manage partnership opportunities. Coordinate partnership agreements, logistics, paperwork, and incoming deliverables.

• Ambassador Program Development - Manage and develop the new Ambassador program. This includes managing incoming applicants, selecting the best to move forward, creating profiles, sharing results with the marketing team, and accepting top applicants. Develop and implement a pro deal offer/structure for high-level

Ambassadors that bring value to the brand and community.

• Community Strategy Development – Establish key brand differentiators from competitors. Seek out and analyze new platforms to better engage with our target market.

Qualifications:

• Creative writing experience that is agile and able to adapt to the distinct tones of multiple brands

• Excellent communication skills both verbal and written

• Knowledge of the outdoor recreation industry

• 5 years marketing and communications experience

• Brand development experience

• Creative design experience and knowledge of Adobe Creative Suite

• Proficiency in Microsoft Office, Google Suite + Analytics

• UX design experience

• Highly organized and capable of managing multiple projects simultaneously

• Project management experience

• Online forum administration experience

Job Type: Full-time

Pay: $22.00 - $26.00 per hour

Benefits:

• 401(k) matching
• Employee discount
• Health insurance
• Life insurance
• Paid time off

Schedule:

• Monday to Friday

Education:

• Associate (Required)

Experience:

• Marketing and Communications: 3 years (Required)
• Brand Development: 3 years (Preferred)
• Microsoft Office, Google Suite & Analytics: 2 years (Required)

Work Location:

• One location

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• People-oriented -- enjoys interacting with people and working on group projects
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Innovative -- prefers working in unconventional ways or on tasks that require creativity

Company's website:

• www.amlrv.com

Benefit Conditions:

• Waiting period may apply