B2C Sales & Marketing Manager

Since 1853, Lesaffre Yeast Corporation and Red Star have been the proven world leaders in yeast research, technology, and manufacturing. Today, we continue to demonstrate our commitment to innovation through our growing lines of conventional, organic and non-GMO yeast & ingredients brought to market through our Red Star®, Saf-Instant® and Saf-Pro® Ingredients brand products.

Responsible for management of B2C sales and development/execution of the Breadmaking B2C traditional and digital marketing plans to develop and promote our brands, products, and technologies in alignment with the company’s strategic objectives. Lead projects as directed by the VP, Marketing & Strategy. Ability to work independently with moderate supervision and meet various deadlines. This position will be remote but the individual should reside on the West Coast.

Essential Duties and Responsibilities include the following, but are not limited to

• Develops and implements strategic sales and marketing plans to accommodate corporate goals.
• Directs sales forecasting activities and sets performance goals accordingly.
• Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
• Develops and manages marketing operating budget.
• Reviews market analyses to determine customer needs, price schedules, and discount rates.
• Directs staffing, training, and performance evaluations to develop and control sales program.
• Plans and oversees advertising and promotion activities including print and digital media, retailer-specific programs and coupon offers. Measures performance and presents results.
• Directs channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Advises dealers, distributors, and clients concerning sales and advertising techniques.
• Oversees development and production of promotional and collateral materials.
• Develops and recommends product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
• Assigns sales territory to sales representatives.
• Analyzes sales statistics to formulate policy and assist sales personnel in promoting sales.
• Monitors competitive products and marketing activities.
• Represents Company at trade association meetings to promote product.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Delivers sales presentations to key clients in coordination with sales representatives.
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
• Support and assist the external consumer call center. Respond or redirect to B2C product and application questions or quality complaints that come in from sales team, customer service, reception, etc.
• Coordinates liaison between sales department and other sales related units.
• Analyzes and controls expenditures of division to conform to budgetary requirements.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Monitors and evaluates the activities and products of the competition.
• Recommends or approves budget, expenditures, and appropriations for research and development work.
• Participate in Lesaffre group marketing and brand development and promotion initiatives. Collaborate with other Lesaffre subsidiaries on digital marketing best practices and successes.
• Perform other duties as requested. Represent the Company in a professional manner.

Supervisory Responsibilities

Directly supervises a team of four full time employees: 2 Regional Sales Managers, a B2C Digital Marketing Specialist, and a B2C Marketing Coordinator. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Interpersonal Skills - Interact and communicate skillfully with individuals at all levels of the organization.
• Confidentiality - Maintain the highest level of confidentiality and trustworthiness while handling company information and Sales Director correspondences.
• Organization Skills - Schedule appointments, travel, conference calls and meetings for multiple individuals across time zones.
• Communication - Superior written communication skills. Ability to draft memos, write meeting minutes or prepare professional presentations with minimum directions.
• Multi-tasking - Able to coordinate and manage tasks and projects in a fast-paced office environment, in a concurrent, efficient and timely manner.
• Detail Orientated - concerned with ensuring the accuracy, quality and orderliness of work. Provide continual attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines.
• Analytical Thinking - Able to interpret, sort and reorganize data tables and charts and apply critical reasoning to facts and information received.
• Problem Solving - Able to identify and resolve problems in a timely manner; Gather and analyze information skillfully; Develop alternative solutions; Use reason when dealing with emotion.

• Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Customer Service - Manages difficult or emotional internal and external customer situations; Responds promptly to customer needs; Responds to requests for service and assistance; Meets commitments.
• Project Management - Develops and manages project plans and teams; Coordinates projects; Communicates changes and progress; Completes projects on time and budget.
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.

• Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly

Travel Requirements Less than 60%

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor’s degree with emphasis in marketing or a minimum of 5 – 10 years related experience and/or training; or equivalent combination of education and experience. Hands-on experience and science-based understanding of baking, baking with yeast, and baker’s yeast products required.

Communication and Relationship Skills

Exceptional written and verbal communication skills required. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization and respond to customer inquiries or complaints. Skilled in working on a team and dealing effectively with conflict.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability

Ability to apply common sense understanding and critical reasoning to carry out tasks. Ability to deal with and solve problems involving several variables and constraints.

Computer Skills

To perform this job successfully, the candidate must have advanced skills in MS office suite of products, especially Outlook, Word, Excel, and PowerPoint. Proficiency to produce very professional presentations from complex content is required.

• Basic understanding of each digital media platform and their standard practices, as well as experience with WordPress and website CMS. Experience with Adobe Suite is a plus.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to use hands and fingers; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Application Question(s):

• How many years experience do you have managing teams?

Education:

• Bachelor's (Preferred)

Experience:

• Sales & Marketing: 5 years (Preferred)
• Ingredient B2C: 3 years (Preferred)

Willingness to travel:

• 50% (Preferred)

Work Location: Remote