B2B Marketing Coordinator

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, 60+ retail stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things, and believe that every new day brings opportunities for growth.

Are you someone who is eager to learn and wants to channel your passion for marketing to execute world-class integrated marketing strategies? Are you an ambitious, motivated and detail-oriented marketer who is ready to work in a fast-paced environment to create and deliver dynamic omni-channel campaigns to excite existing and new customers? If so, keep reading! We are looking for an enthusiastic, hyper-organized and self-driven coordinator to join our team. In this hands-on role you will work closely with our sales, marketing and internal creative partners to manage the development, production and execution of best-in-class creative marketing materials from intake through delivery to achieve business objectives.

This position requires impeccable project management skills, a creative problem-solving mind, strong attention to detail and the ability to manage a variety of projects and tasks. You will collaborate closely with our sales and marketing channel owners and cross-functionally with the Creative team (project managers, designers, copywriters etc.), e-commerce, merchandising, in-store visual, print and other internal departments daily. You must bring excellent communication skills, a strong attention to detail and a “no task too small” attitude. This role is perfect for an achievement-oriented person with boundless energy and a strong desire to learn.

A day at Lakeshore looks like this:

• Assisting with project management and planning timelines for all B2B campaigns and projects including e-mails, flyers, print collateral, conference ads and ad-hoc digital projects
• Submitting art requests in our project management system (Workfront)
• Constructing creative briefs (doing necessary research, data gathering, looking for competitive case studies, pulling past Workfront jobs as reference, etc.)
• Acting as a liaison with the Sales and Product Development teams to deliver campaigns and assets on time and to the requestor’s specification
• Recommending project prioritization based on a balance of business needs, technical constraints and customer impact
• Anticipating and addressing project needs with appropriate solutions and providing escalation management if needed
• Driving project schedules to hit deadlines by managing day-to-day communication with the Sales, Marketing, and Product Development teams as well as internal creative partners
• Assisting with submission of analytics requests and gleaning insights from campaign performance data
• Serving as point of contact for cross-functional partners to answer questions, confirm timing and campaign details
• Scheduling meetings, taking notes during meetings and sending out recap e-mails

• 2+ years of experience as a Marketing Coordinator or a similar role
• Superb organizational and project management skills, with demonstrated experience managing overlapping timelines and project priorities
• Meticulous attention to detail with the ability to be nimble and pivot in project direction and execution when needed
• Experience building schedules, problem-solving issues, establishing communication plans and managing stakeholders
• Proficiency in marketing best practices, tactics and research, specifically for the B2B marketing industry
• Excellent communication skills
• Ability to work independently and collaboratively in a fast-paced environment
• Results-oriented with a proven track record of on-time project/program delivery
• Strong bias for action and willingness to roll up sleeves and get things done
• Positive energy and willingness to work outside of a typical role to deliver holistic solutions to problems
• Experience working in a project management tool (Workfront a bonus)

And here’s our end of the bargain!

• Competitive compensation based on skills and experience, plus a bonus plan
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount on products that make you smarter
• Casual dress…and we really mean it

At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.

We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you.

To learn more about Lakeshore, visit www.lakeshorelearning.com/careers

Equal Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.

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