Associate, Search Content Strategy

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.

The SEO Content Strategy Associate is the key support resource for the SEO Content Strategy team. The Associate assists the Content Strategy team with tactical outputs like keyword research, meta data development, quality assurance, manuscript optimization, and implementation/results analysis. The goals for the role are to learn and apply basic organic search principles that support short- and long-term strategies for client’s online media campaigns.

Key Responsibilities

Knowledge

• Knows how the agency works and how jobs flow through the agency

• Understands basic mathematical concepts

• Basic computer skills/programs including Excel

• Has an understanding of digital marketing

• Basic grasp of high level concepts of SEO

• Solid writing skills

Internal: Operations, Tactics and Strategy

• Coordinate with manager to understand clients’ SEO goals and client deliverables

• Provide progress reports to managers as needed

• Execute SEO related tasks as directed by managers

• Research keywords target audience utilized in search

• Assist with SEO recommendations

• Assist in reporting analysis

• Helps support established strategy for department and brand teams

• Expected to learn what drives strategic decisions and the thought process involved

• Supports manager as needed

• Diligently and flawlessly executes on assigned area of project

Client Relationship

• Detailed, professional and timely communications to internal team

• Ability to clearly communicate both orally and in writing

• Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate

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  Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)

• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)

• Ability to work in a matrix (multi-supervisory) environment

• Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)

• Ability to take initial direction, then transition to a more independent work style

• Exhibits Integrity and Trust

• Exhibits Self Development

• Bachelor’s degree preferred.

• Minimal, if any, industry knowledge is expected

• Past writing experience preferred

All your information will be kept confidential according to EEO guidelines.