Associate Manager In Alcohol Beverages Vertical - BASES

Innovation matters. With best in class research and predictive analytical tools, BASES’ Innovation Practice remains at the core of our client's new product ideas, product messaging that inspires action, fresh packaging designs and optimal product launch strategies. In BASES’ Innovation Practice, you will work with industry leading marketers and see your work come to life. Have you ever wanted to modernize the brand and bottle design for an iconic beer company? Or understand what is the next best innovation within spirits, beer, wine, and the growing ready-to-drink category? In BASES’ Innovation Practice, you can.

The BASES BevAl team is a key part of BASES North America Growth Verticals. BASES is the global leader and gold-standard for helping our clients identify, develop and launch new innovations, impactful messaging, compelling designs and optimal activation to realize their growth strategies. BASES has decades of successful leadership across fast moving consumer goods, with the Growth Verticals teams focused to extend beyond traditional Consumer Packaged Goods. We are the fastest growing and biggest driver of incrementality for the global BASES enterprise. Our teams operate in an end-to-end model where everyone is responsible for opportunity identification, strategic consultation, client management, analytics and reporting.

Be curious. Be collaborative. Be forward thinking. Join the Innovation team and work with our clients as a consultant, a problem solver and the voice of Nielsen at our clients.

When you join the BASES team, you’re signing up for an experience that requires flexibility, curiosity, and passion. As an Associate Manager/Manager in the BASES Vertical Team you will:

Job Purpose:

• Be a key part of helping the BASES Beverage Alcohol business to achieve and exceed revenue targets through excellent partnership with key Beverage Alcohol clients and driving outstanding project delivery and analytics

• To execute marketing research studies with a high degree of independence by interpreting marketing research data, writing client reports, and constructing presentations - with the support of analysts.

• Coach analysts on projects, guiding the development of quality analyses

• Drive capacity planning activities, to ensure work is being done efficiently and in a timely manner

• Contribute to knowledge management, including client playbooks, best practices, vertical expertise, etc.

Responsibilities:

• Client Engagement

  • Engage closely with clients to understand their business priorities and opportunities for engagement through active listening. Builds deep client relationships (bringing in the Director/VP when the situation calls for it) and is viewed as a trusted advisor

  • Understands Nielsen’s Innovation Practice products and services, forecasting theory and broader Nielsen solutions that impact innovation

  • Ability to manage client expectations through the life-cycle of a project, ensuring client satisfaction by providing feedback, insights and updates in a timely manner

  • Assist with special projects to provide extra value to clients

  • Assists with meeting revenue targets, and grows relationships with clients

• Client Leadership in Delivery

  • Leads client meetings, presents study results and conducts external presentations

  • Manages the overall success of client deliverables

  • Accountable for the success of assigned projects

  • Maintains client standards: deliverables, terminology, questionnaire standards, study designs, etc. and creates client playbooks

  • Resolves or seeks support for resolution of project issues to maintain timing and delivery standards

  • Acts as mid-level reviewer for project work, excluding forecasts, for small/simpler projects

• Analytical Excellence

  • Strong understanding of all Nielsen Innovation services/tools

  • Expertise in Nielsen Studio

  • Well-versed in non-standard study types (ie restage, future state, complex optimization, etc)

  • Ability to land complex results in a simple story

• Talent Management

  • Provides analysts coaching and feedback on a study by study basis

  • Identify development areas for analysts, looking for opportunities to stretch and grow junior talent and communicates it to Analytics team

  • Celebrate success and milestones of junior level associates

  • Partners closely with the COE to ensure balanced analyst workflow

  • May have a direct report within Customer Success

• Corporate Contributions

  • Takes on opportunities to contribute to the broader organization through task forces and special projects.

Success Factors

• Strong analytical thinker and organizational skills

• Ability to manage projects and deadlines independently

• Attention to detail and ability to deliver high quality results

• Strong written and verbal communication skills, and ability to clearly pull together a story that will resonate with the client

• Ability to understand market research results and use these results along with in-market data to pull together a story

• Ability to prioritize and meet deadlines

• Demonstrates ability to execute against projects for a variety of Innovation products, and develop a basic working knowledge of consumer and marketing drivers of sales volume

• Ability and willingness to work with and provide coaching to less experienced team members

• Strengthening the team with your passion for the Beverage Alcohol industry

Background and Technical Skills

• Bachelor's degree required

• CPG or Beverage Alcohol industry preferred

• 3-5 years’ experience in market research or sales

• Strong mathematical and analytical aptitude

• Strong Marketing/Research background

• Relevant experience with, research techniques & experimental design

• Related industries include: Consumer Packaged Goods, Consulting, Information, Sales, Analytics

While this position will likely start remotely, once we are back to an in office work environment, this position will be located at our office in either Chicago, IL, Cincinnati, OH, Wilton, CT, or Parsippany, NJ

About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.