Associate Director, Web Design

Read this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.

Who We Are:

Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Performics. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that happen to deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.

About the Performance COE:

The Publicis Media Performance Center of Excellence is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and education.

What You’ll Do:

The Associate Director, Web Design is part of our performance content COE and leads the creation and delivery of digital experiences and advertising creative for clients’ performance content efforts. This person will interface with internal activation teams to brainstorm ideas, review work in-progress and go over client feedback prior to final delivery. This person will act as art director for certain projects when working with the global delivery hubs when needed. The Associate Director will be responsible for ideation and creation of original artwork and will be expected to grow their skillset and understanding of how to use data to inform their designs.

This individual is expected to be an expert in one or more of our hosting/testing technology platforms and actively be a point person for projects based in relevant technology. The Associate Director will also be responsible for developing and building performance web design capabilities within the Publicis Media agencies.

Role Objectives:

Practice Development

• Identify web design needs and opportunities across Publicis Media clients

• Design custom web experiences across various devices for clients working to grow their online marketing efforts

• Provide creative solutions while working within the limits of branding/style guidelines

• Create wireframes to guide conversion focused page designs, provide specs to define interactions and element functionality

• Development of creative templates using HTML, CSS, JavaScript, etc.

• Participate in UX/Conversion focused brainstorming sessions, contributing ideas and opinions

• Keep up-to-date on web trends and limitations (especially in online marketing)

• Assist in Quality Assurance tasks to prepare projects for launch

• Evolve understanding of content and conversion optimization and implementation

• Create and execute A/B and MVT tests and be a resource for experience and usability audits

• Act as art director of Publicis agencies when necessary

• Manage the creation, quality, consistency, and on-time delivery of all assigned deliverables

• Work autonomously when necessary to meet personal deadlines and goals

• Lead the evolution and enhancement of the products and processes of the department

• Assist in Publicis agencies new business efforts, providing visual and strategic support for incoming prospects and existing client scope growth

• Lead web design content creation for learning and development efforts

• Create thought leadership pieces and POV’s on performance content web design

Minimum Requirements:

• Bachelor’s degree in related discipline

• Must have an online portfolio showcasing recent work

• Possess understanding of web design/development principles

• Strong interpersonal and communication skills

• Desire to learn the why designs are successful or not

• Must be a detail-oriented problem solver

• 5 - 7 years’ production and creative experience

• Expert knowledge of Adobe CS with emphasis on Photoshop and/or Illustrator and HTML/CSS/JavaScript/jQuery/etc.

• Extensive experience designing and developing responsive experiences that work across all browsers and devices

• History with creating wireframes as an input for page design

• Experience leading discussions around vision, strategy and testing ideas for all kinds of creative engagements

• Project management experience for long-term projects that see through design to development to delivery

We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.