Associate Director, Key Account Marketing

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today’s most important industries. Our growth is driven by delivering real results for our clients. It’s also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it’s no wonder we’re consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you’re as passionate about your future as we are, join our team.

KPMG is currently seeking an Associate Director, Key Account Marketing to join our Growth & Strategy organization.

Responsibilities:

• Work closely with partners to develop account-based marketing strategy for select MPP Financial Sciences and/or Banking sector clients; create marketing plans that prioritize account goals and drive client demand
• Serve as a strategic marketing advisor to define value proposition(s), key buyer challenges, solutions, value messages and positioning programs/exercises; apply Strategic Account Management (SAM) framework to define the account’s growth strategy and Fields of Play (FoP) execution
• Develop tailored and measurable marketing programs and client experience initiatives (Ignition, Alliances, Events, Collateral, Sports Marketing, Digital and more)
• Plan, execute, and optimize the impact of marketing activities and adjust to meet and exceed account revenue goals; apply client Strategic Relationship Management (SRM) tools and approaches to develop relationship growth plans
• Leverage leading MarTech tools to develop customer journeys that reflect KPMG’s business priorities, drive awareness, and generate demand for priority services

Qualifications:

• Minimum eight years of experience developing and executing upon a strategic marketing plan for a complex business, including the following skills: market research, navigating multiple stakeholders, ROI reporting, sponsorship identification and evaluation; deep project management, buyer persona development, buyer journey development, content strategy; Financial sciences and/or banking industry experience preferred
• Bachelor's degree from an accredited college or university
• Executive relationship manager and trusted, strategic marketing advisor with a proven ability to collaborate and manage expectations of senior business leaders, work well with/between groups with complementary and competing priorities to achieve common goals
• Excellent manager of people, timelines, plans, processes, and budgets; very organized, disciplined and detail-oriented; exceptional oral and written communication skills; strong executive presence and presentation skills
• Deep knowledge of the business environment, KPMG’s scope of services and client issues, possess deep knowledge of leading practices, MarTech systems (Salesforce and associated systems), digital / social marketing, content marketing, external benchmarks and industry trends and understands how to apply them in the KPMG environment; know how to derive insights and report on impact to propose strategies for growth
• Must be able to understand the dynamics of reputation/brand, relationship building and revenue opportunities in a holistic marketing approach, use data and analytics and deep marketing experience to devise growth programs and marketing plans which deliver against business goals, understand a target customer’s values and needs and uses that knowledge to position services and solutions in the most relevant way, leveraging optimal channel mix; understand how to create a point-of-view that is engaging and compelling through various channels and demonstrates ability to ask probing questions to gather meaningful insights and maintains continuous awareness of emerging industry trends

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

At KPMG, any partner or employee must be fully vaccinated or test negative for COVID-19 in order to go to any KPMG office, client site or KPMG event. In some circumstances, individuals who are not fully vaccinated may also be required to have a reasonable accommodation to not be fully vaccinated for COVID-19.