Associate Director, Digital Marketing & Enrollment

The Associate Director, Digital Marketing & Enrollment will be responsible for developing digital marketing and recruitment content and campaigns for Pace University. The ideal candidate will be a digital marketing professional with strong communication, marketing, and web content background.
Position Duties

• Writing, creating, and publishing marketing content across multiple digital platforms, including web, email, social media, and multimedia channels.
• Managing marketing content, campaign, and editorial calendar of online marketing and communications efforts.
• Reviewing data from Google Analytics for Admission and Financial Aid-related web pages to develop recommendations to Enrollment senior management improve the navigation and prospective student web experience on our website.
• Coordinating Slate events and nurturing campaigns.
• Designing and managing personalization campaigns for Pace.edu website and Slate-hosted portal pages.
• Creating and maintaining presentations for the Pace Welcome Center, Admission Events and International Admission.
• Coordinating Search Engine Optimization project: work with agency on web content recommendations for Admission pages as well as academic program pages hosted by the schools/colleges. Obtain approval for changes from AVP and, when appropriate, representatives from schools (Communications Directors and webmasters) prior to implementation.
• Coordinating tagging of digital campaigns supporting inquiry and application generation for graduate academic programs; assisting the agency implementing the campaign, the budget and continually monitoring the campaign to ensure that we are optimizing the performance.
• Supervise a student assistant on creating new content and videos for multiple digital projects.
• Managing and promoting the accepted student online community (PaceboundOnline), a critical part of the conversion process for the spring and fall semesters.
• Training and managing student ambassadors to engage and connect with admitted students on PaceBound Online to help improve the conversion process and reduce melt for the fall and spring semesters.
• Work closely with the University Digital Communications Director and IT to develop new templates, coordinate coding, and improve site navigation.
• Ensuring adherence to the school’s overall brand guidelines and marketing strategies.
• Performs other such duties as may be assigned from time to time.

Position Qualifications

• Bachelor’s Degree Marketing, Communications, Business or related field is preferred.
• At least 4 years of experience working in marketing, communications, journalism, digital media, or equivalent combination.
• Must include experience in creating, managing, and analyzing the performance of digital marketing strategies including advertising, email, web, blogs, social media, multimedia content, and other online platforms.
• Ability to multitask and work in a fast-paced, deadline-driven environment.
• Experience in a professional environment and strong attention to detail.
• Ability to work effectively with all levels of staff and collaboratively across organizational lines.
• Related experience at a college, university, or nonprofit organization is preferred.
• Outstanding written and oral communication skills including experience in writing, editing, and proofing content.
• Strong project planning and campaign management skills.
• Experience creating/coding Drupal templates and managing email and social campaigns.
• Knowledge of digital marketing and experience using multiple forms of new media and technologies.
• Experience with online marketing and recruitment process, including basic knowledge of HTML and web content management systems (e.g. Drupal).
• Experience with Slate or other CRM platforms; willingness to learn new platforms and features.
• Knowledge of digital marketing reporting and diagnostic tools, including a thorough understanding of SEO strategies with knowledge of Google Analytics, Google AdWords, etc.
• Proficiency in Microsoft Office Suite with strong Excel skills.
• Proficiency in Adobe Creative Suite and excellent understanding of Photoshop.
• Knowledge of social platforms such as Instagram, Twitter, Facebook, and LinkedIn.
• Proficiency in the video, audio, digital photograph processes, and editing software is a plus.
• Some graphic design skills are a plus.
• Ability to handle situations independently within the scope of the position.

Work HoursMonday through Friday; 9:00 AM to 5:00 PM; some evenings and weekends required;
Hybrid work schedule possible once training is complete.
Posting Detail Information

Posting Number S01327P
Job Open Date 03/09/2022
Job Close Date 04/09/2022
Open Until Filled No
Special Instructions to Applicant.
About the InstitutionRanked in the top 9% of private US colleges that provide the best return on tuition investment, Pace University transforms the lives of its diverse students—academically, professionally, and socioeconomically. Currently, the University enrolls more than 13,000 students in more than 150 bachelor’s, master’s, and doctoral programs. Pace University is at the forefront of creating opportunity. Through the convergence of strong academics, experiential learning, and dedicated advising, Pace University empowers its students and positively impacts its communities.
AA/EEO StatementPace University is an Equal Opportunity, Affirmative Action employer.
Minorities, women, veterans, individuals with disabilities, and people of all gender identities are encouraged to apply.
Annual Security Report NoticePace is committed to ensuring the safety and security of the students, faculty, staff and visitors to the University. In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the University’s Safety and Security department publishes an Annual Security and Fire Safety Report, which can be accessed here. The report contains information on security policies as well as crime and fire statistics for the University.
Benefits Offered http://www.pace.edu/human-resources/compensation-benefits/prospective-full-time-employee