Associate Creative Director/Art/Area 23/Oncology

Join Area 23 and Do Something Amazing!

Area 23 is seeking an Associate Creative Director of art to work on an oncology brand indicated for the treatment of lung cancer.

The Associate Creative Director oversees the art and copy teams and ensures quality of content and style to meet the client's marketing strategies and objectives. With their account partner, they share responsibility for brand strategy, team cohesion, client management, and creative quality. The ACD realizes that it's important to develop great work as well as develop great people.

• Develop overall marketing strategies. Evaluate creative strategy and execution of all new work.

• Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.

• Oversee the team from inception to final product and ensures quality of content and style to meet clients marketing strategies and objectives

• Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.

• Command the workflow and conceptual direction for the account

• Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency

• Participates in interviewing and hiring process to ensure finding a right fit and talent.

• Demonstrate the ability to hire and retain highly capable people while fostering diversity and career development

• Responsible for establishing and maintaining the reputation of the company as a creative leader

• Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction

• Ensure creative employees are billable and fully utilized to increase productivity and efficiency

• Strategic Thinking:
• Possesses an in-depth understanding of the assigned account, treatment category, and relevant physician specialties, etc.
• Knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship.
• Partners with clients to understand brand, messaging, & creative vision.
• Consistently surpasses client expectations.
• Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines.
• Participates in development of Brand personality, positioning, and creative briefs.Execution:
• Manages and carries out photo shoots, video and film production, with assistance from reports.
• Organizes thoughts effectively communicates them well.
• Places emphasis on quality control and adherence to deadlines.
• Exhibits decisive problem solving ability.Relationship Management:
• Ensures the account team member thoroughly understand creative concepts so that they are committed to selling them to the client.
• Coordinates and works with account management and copywriter identifying and obtaining information needed to carry out assignments.
• Mentors all reports and arranges periodic reviews to ensure personal goals are being met.Business Management:
• Ensures that all materials required for production are available and meet correct specifications.
• Supervises and mentors art directors, senior art directors, art supervisors and/or copywriters, senior copywriters, copy supervisors on multiple brands.
• Helps set priorities and manages workloads so that assignments are completed within agreed upon time frames.
• Corroborates with production, ensuring quality work that is completed as designed, on time, without error and on budget.
• Maintains current knowledge of production personnel, freelance art and copy staff, photographers, illustrators, directors, and talent; recommends those that are best suited to achieving the desired results.
• Develops and participates in compelling and captivating presentations.
• Makes sound, timely decisions about final changes to work in progress.
• Demonstrates full understanding of Vantage/billing process and timely reporting of hours.

• 7+ yrs healthcare copywriting advertising experience mandatory

• Bachelor’s Degree in marketing, advertising, communications or related field preferred

• Effective oral and written communications skills

• Client rapport and trust

• Computer proficiency; solid knowledge of design programs

• Managerial skills

• Ability to work well within a team setting

• Exhibits decisive problem solving abilities

• Demonstrate a level of leadership that commands attention from all disciplines in the agency that they are capable of consideration as a creative director

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