Associate Content Strategist & Writer

Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We’re helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we’re developing strategies and implementing solutions that enable the transformative change they need to own their future.

As a member of the Huron corporate team, you’ll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron’s collective strategies and enable real transformation to produce sustainable business results.

Join our team and create your future

Position Summary:

The Content Strategist and Writer is responsible for supporting Huron’s business strategy across the financial services, energy and utilities, life sciences and industrials and manufacturing, applying content expertise to create audience-centric content plans that advance business objectives. The content strategist and writer ensures that content best practices are applied to integrated marketing program planning so that the full buyer’s journey and reputation has been included and rationalized against activation plans. Building strong cross-functional relationships across marketing and the business is critical to the success of this role; the content strategist works with these functions to define content strategy goals and approach, identify and ideate on compelling storylines, and align these elements to Huron’s global brand strategy.

Qualifications:

Responsibilities:

• Translates business goals, marketing and campaign plans into content strategy
• Works across functions and levels – from individual contributors to key executives – to ensure comprehensive inputs to strategic content planning
• Evangelizes and educates relevant teams on audience-centric content strategy best practices as well as the corporate brand and content governance
• Understands and applies audience insights, personas, messaging and competitive information to shape content strategies
• Identifies and recommends opportunities for content reuse
• Performs strategic mapping of content to audience journeys and ongoing journey gap analysis of the content inventory and its ability to support content strategy and campaign requirements
• Understands and leverages industry trends, the corporate brand to ensure content quality and relevance
• Contributes to search engine optimization (SEO) and search engine marketing (SEM) initiatives with an understanding of how to integrate keyword strategy into overall content planning
• Provides operational support for content strategy and creation, engaging cross-functional participants and managing the content calendar, workflow and deadlines
• Writes and edits a mix of assets (including thought leadership articles, infographics, e-books and email copy) in support of the content plan and in the context of messaging, brand and editorial guidelines

To succeed, this individual must network effectively across the organization to build alignment and deliver the right combination of program content. The team member must work as an effective, customer-focused collaborator.

Relevant skills/experience:

• Ability to translate general market themes and direction into focused topics with a point of view
• Ability to handle complex review process and incorporate marketing and subject matter expert feedback
• Ability to conduct market trend research and translate into content opportunities
• Established interview skills
• Solid understanding of marketing disciplines and functions
• Strong business acumen
• Ability to build strong working relationships across all levels of the organization
• Understanding of key digital and business metrics
• Bachelor’s degree in Journalism, Marketing or Communications strongly preferred
• 4 years of relevant experience in writing B2B marketing content
• Excellent writing and editing skills including strong attention to detail
• Firm understanding of SEO keywords and concepts behind branded writing
• Excellent time management and organizational skills
• Desire to work in a fast-paced, deadline-oriented environment
• Resourcefulness and strong research skills

About Huron:

At Huron, we’re redefining what a consulting organization can be. We go beyond advice to deliver results that last. We inherit our client’s challenges as if they were our own. We help them transform for the future. We advocate. We make a difference. And we intelligently, passionately, relentlessly do great work…together.

Are you the kind of person who stands ready to jump in, roll up your sleeves and transform ideas into action? Then come discover Huron.

Whether you have years of experience or come right out of college, we invite you to explore our many opportunities. Find out how you can use your talents and develop your skills to make an impact immediately. Learn about how our culture and values provide you with the kind of environment that invites new ideas and innovation. Come see how we collaborate with each other in a culture of learning, coaching, diversity and inclusion. And hear about our unwavering commitment to make a difference in partnership with our clients, shareholders, communities and colleagues.

Huron Consulting Group offers a competitive compensation and benefits package including medical, dental, and vision coverage to employees and dependents; a 401(k) plan with a generous employer match; an employee stock purchase plan; a generous Paid Time Off policy; and paid parental leave and adoption assistance. Our Wellness Program supports employee total well-being by providing free annual health screenings and coaching, bank at work, and on-site workshops, as well as ongoing programs recognizing major events in the lives of our employees throughout the year. All benefits and programs are subject to applicable eligibility requirements.

Huron is fully committed to providing equal employment opportunity to job applicants and employees in recruitment, hiring, employment, compensation, benefits, promotions, transfers, training, and all other terms and conditions of employment. Huron will not discriminate on the basis of age, race, color, gender, marital status, sexual orientation, gender identity, pregnancy, national origin, religion, veteran status, physical or mental disability, genetic information, creed, citizenship or any other status protected by laws or regulations in the locations where we do business. We endeavor to maintain a drug-free workplace. Huron will consider qualified applications with criminal history in accordance with applicable laws.