Assistant Director - Digital Strategy (Football)

Lead and supervise staff, initiatives, projects and activities related to executing digital strategy goals. Execute and manage development and integration of digital marketing technologies and strategies such as CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators. Create and manage unit digital strategy plans and performance in collaboration with marketing teams, leadership, and campus stakeholders or partners. Apply knowledge of digital communication and marketing principles to create strategically-focused campaigns that link goals, audiences, content, channels, and evaluation. Establish, monitor, and report on Key Performance Indicators and metrics associated with digital strategy goals. This position will interact on a regular basis with: Marketing, Communications and IT unit teams, unit leadership, faculty and staff, GT Information Technology and Institute Communications teams.This position typically will advise and counsel: unit leadershipThis position will supervise: staff

Job Duty 1 -

Collaborate with leadership team and stakeholders to develop plans and evaluate performance for digital strategy initiatives which support strategic plans.

Job Duty 2 -
Develop and/or supervise development of digital assets (web, social media, email marketing and automation, mobile applications, and multimedia) to successfully execute marketing plans, increase overall unit brand awareness, and drive customer behavior against key performance indicators.

Job Duty 3 -
Serve as stakeholder and functional owner for implementation of marketing technologies including website, CRM and automation systems.

Job Duty 4 -
Direct workflow and resource scheduling to ensure digital project initiatives remain on time, on budget with project plans, and ensure the project scope and objectives remain aligned with goals.

Job Duty 5 -
Manage agency partner relationship(s) and budget(s).

Job Duty 6 -
Set performance metrics, track and report results, and collaborate with teams on optimization strategies.

Job Duty 7 -
Collaborate on unit-level digital content strategy in alignment with Institute Communications brand, creative, and digital guidelines.

Job Duty 8 -
Perform other duties as assigned

Educational Requirements
Bachelor's Degree in Business, Marketing, Communications, Digital Communications, Journalism, English, IT, Public Relations or related field or equivalent combination of education and experience

Other Required Qualifications
Overnight travel required for project delivery; flexibility in on-site daily service delivery hours(due to client shift schedules, project requirements); degree in Business

Required Experience
Five to seven years of job related experience

Additional Preferred Qualifications
Preferred skills include proficiency in HTML, CSS and JavaScript Knowledge of Photoshop or other prototyping software Familiarity with developing a mobile application or mobile application strategy design Knowledge of digital advertising campaign best practices and optimization

Preferred Educational Qualifications
Master's Degree in Business Administration

SKILLS
This job requires skills in , digital communications, social media and marketing best practices. Expert knowledge of e-mail development and testing for multiple e-mail clients and marketing automations systems. Working knowledge of Salesforce or similar Customer Relationship Management platform. Working knowledge of Web Analytics in a variety of platforms. Experience in team supervision, project management, communication skills, writing skills, advanced presentation skills.

This is not a supervisory position.
This position does not have any financial responsibilities.
No, this position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position will not travel
This position does not require security clearance.

This Position will be the primary Brand Manager for Georgia Tech Football and will report directly to the Head Football Coach.