Analyst – Marketing And Sales

Watermark Retirement Communities is one of the Top 25 Best Workplaces in Senior Housing for Independent Living, Assisted Living, Memory Care, Skilled Nursing and Home Healthcare. For over 30 years, we’ve been a company that celebrates people, their stories, and their meaningful interactions—because every interaction matters! Watermark is focused on keeping our communities healthy and our residents thriving through leading edge technology and well-being programs that benefit our entire Watermark family. We are proud of the talented and nurturing associates that have chosen to work for Watermark, and we honor each of them.

Why Work at Watermark Retirement Communities?

• Get Immediate Access to Earned Income Through Dayforce Wallet!
• Competitive Wages Excellent Benefits!
• Easy Shift Scheduling with Mobile App!
• Recognition and Rewards Program Vacation, Holiday, and Sick Pay
• 401k Plan Available
• Associate Discounts
• Education and Training Programs available

Watermark Retirement Communities has been a leader in the senior housing industry for over 30 years, and our commitment to our associates and a strong, positive culture is a significant driver of this success. When you walk through the front door of one of our communities, you will feel something special; an atmosphere of personal, authentic human connection. We call it making Ripples. We invite you to be a part of a team where you are encouraged each day to slow down, see the value in every person, create Ripples, and share stories that celebrate life and the human connection. We are proud of the talented and nurturing associates that have chosen to work for Watermark, and we value each and every one. Join us in creating culture one story at a time!

Responsibilities

The Analyst – Marketing and Sales role will provide analytical support to WRC’s operational management

• Support the continuous improvement of our marketing and sales efforts by designing, tracking, and analyzing the impact of ongoing programs/campaigns and in-market experiments
• Leverage raw data sets and reporting to derive insights to lead to better business decisions across the marketing team and drive revenue
• Build reports that clearly convey the performance of portfolios and programs and prepare monthly internal marketing reporting packages
• Regularly monitor and perform analysis on Marketing Sales data sets and understand KPI’s to identify business trends and implications
• Collaborate with cross-functional team members on projects that range from answering simple research questions to launching new communities and programs
• Perform deep, structured analyses to understand drivers of marketing and sales performance and generate insights for continuous improvement and new programs
• Proactively identify trends, opportunities, patterns, anomalies, troughs/spikes, and other occurrences in data sets to support growth and prompt response to challenges
• Participate in the establishment of pricing strategies
• Assist in the preparation of annual business plans, annual budgets and periodic updates to projections
• Provide ad hoc analytical support to all departments within WRC

What You Will Need To Succeed

• Minimum of 2 years of experience working with large datasets, preferably as an analyst in marketing or sales
• Real Estate experience strongly preferred
• Strong interpersonal, organizational, and analytical skills with the ability to collect, organize, analyze, and interpret significant amounts of data and information with attention to detail and accuracy
• Exceptional experience in Microsoft Excel required; experience in additional data analysis and modeling platforms preferred
• Experience with data visualization tools (Tableau/Power BI preferred)
• Comfort with learning and integrating innovative technological tools
• Strong communication skills—you can clearly present your findings to non-technical people
• Bachelor’s degree in finance, math, statistics, data analytics, economics, or other quantitative field
• Proficiency in Salesforce and Google Marketing Platform preferred
• Experience with multi-/omnichannel marketing programs and campaigns.
• Experience working with and optimizing conversion funnels

What you can expect from us:

• Great benefits
• Excellent national and regional support
• Great opportunity to grow with a growing senior housing company
• An extraordinary company culture

Watermark Retirement Communities, Inc. is an equal opportunity employer, Minority/Female/Disability/Veteran/LBGTQ – proudly embracing diversity in all of its manifestations.

Watermark Retirement Communities, Inc. is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any associate at Watermark or its affiliates via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Watermark Retirement Communities, Inc. No fee will be paid in the event the candidate is hired by Watermark as a result of the referral or through other means.