Analyst, Digital

The Analyst, eCommerce is responsible for helping support data analysis and insights-based reporting to allow for improved decision-making for better business outcomes in eCommerce. The analyst will work with analytics stakeholders, eCommerce stakeholders (including product managers), and the key departments to identify data-driven insights and find areas of opportunity.
Key Areas of Responsibility

• Utilize Adobe Analytics, database querying (SQL), data manipulation and statistical analysis to provide business support to eCommerce, especially specific product teams.
• Assist in implementation of reporting in automated business intelligence environment in PowerBI
• Support the leveraging of marketing channel and advanced customer analytics to assess and make strategic recommendations to improve company performance.
• Manipulate data in SQL/R/Python environments to create actionable insights which align to business objectives.
• Accurately differentiate the contributing marketing signals from the noise in evaluation of multi-channel campaign analytics.
• Work with marketing analytics coworkers in helping implement a data-driven culture focused on continually improving the understanding of the customer.
• Collaborate with internal marketing and eCommerce stakeholders to find opportunities to increase the efficiency of marketing activities.
• Assist in finding insights and create recommendations via written and verbal communications that can be understood by a broad audience.
• Support the evaluation of ongoing analytics and insights needs from stakeholders.
• Establish & maintains strong relationships with key stakeholders in eCommerce, Marketing, Product Partner Management and Sales to drive actionable insights.

Education and/or Experience Qualifications

• Bachelor’s Degree and/or Graduate degree with a concentration on Statistics, Mathematics, Computer Science, Engineering, Economics or Finance.
• 3 years of experience in data analytics, direct or database marketing, applied mathematics discipline, econometrics, and/or statistics.

Required Qualifications

• Relational database (SAS or SQL) experience.
• Strong analytical skills. Ability to problem solve independently. Able to analyze large volumes of raw data, draw conclusions, and develop actionable recommendations.
• Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint.
• Highly detail oriented with the ability to handle multiple projects simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills with the ability to effectively interact with and present to all stakeholders including senior leadership.
• Proven ability to identify areas of opportunity for existing practices/processes and execute appropriate improvements.
• History of balancing multiple priorities simultaneously with the ability to adapt to the changing needs of the business while meeting deadlines.

Preferred Qualifications

• Analytics experience, including but not limited to: Web analytics, marketing analysis, database marketing, marketing automation, market research, sales analysis, financial analysis, econometrics, or statistics.
• Experience with Tableau and PowerBI reporting tools.
• Experience with Python, R and Alteryx analytical tools.