Website Analytics, Manager Data Science & Analytics Details

Website Analytics, Manager Data Science & Analytics

Razorfish - New York, NY

Employment Type : Full-Time

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Razorfish is seeking a full-time Manager of Data Analytics for our New York office. The manager will oversee website analytics, collaborating with teams owning media analysis, on multiple lines of business for an integrated client.

Responsibilities:

• Create, maintain, and oversee bi-weekly and monthly reporting, and ensure junior analyst’s work is client-ready
• Review existing/ongoing reporting provided to client teams, both internally and externally, to ensure consistent storytelling plus proper campaign management and site optimization
• Coordinate media testing operations on site, including test plan recommendations and integrated readouts
• Develop streamlined campaign ID reporting process to better integrate paid media campaign tactics with site reporting
• Effectively communicate complex ideas to primary client contacts, both verbally and in writing

Qualifications

• 7-9 years experience in website analytics (Adobe or Google Analytics), including 1+ year in an integrated advertising or similar structure
• Experience with paid and owned media campaign development and drivers to websites
  • Tagging experience (GTM, Launch, etc), including Floodlight knowledge preferred
• A storyteller, be able to make sense of data and extrapolate meaningful and actionable insights
• Experience obtaining buy-in from multiple stakeholders with varying needs and skillsets
• Experience & comfort working in a highly collaborative, fast-paced environment where priorities often shift
• Bachelor’s Degree in Marketing, Statistics or equivalent experience
• Experience in creating and delivering presentations using PowerPoint
  • Tableau or similar data visualization experience preferred

Additional Skills & Experience:

• Advanced Statistics:
  • Modeling foundations & applications a plus
  • Advanced SQL querying a plus

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.