Web Content and Digital Strategy Manager Details

Web Content and Digital Strategy Manager

Western Carolina University - Cullowhee, NC

Employment Type : Full-Time

WCU, in response to the COVID-19 pandemic has adopted a “Get Vaccinated or Get Tested” policy effective September 15, 2021. This will require you demonstrate evidence of full vaccination upon hire or be subject to regular testing.

The primary location of this position is on the main Cullowhee, NC campus.

Overseeing a small team of web developers, the Web Content & Digital Strategy Manager will work with dozens of content owners and website administrators who contribute to the university website’s more than 5,000 pages to provide insight, direction and training on best practices for web content. In addition, the manager will drive content strategy and write copy for top-tier pages of the site, make recommendations for data-driven template and navigation updates, and assist content owners with information architecture design and content strategy. This will be done in consideration of the goals of the university website: to improve the reputation of and drive recruitment for the institution. Additionally, the manager oversees the direction, development, design and content for WCU.edu and affiliate sites. He/She provides strategy for the development and dissemination of content and collaborates with designers, photographers, videographers, and writers to translate UCM projects to digital spaces with a focus on SEO and user experience. Supports ADA compliancy with Policy 86/ADA/504 by creation inclusive, accessible experiences within wcu.edu with a focus on web accessibility.

The Web Content & Digital Strategy Manager will report to the Executive Director of University Marketing. The manager will collaborate closely with the Social Media Manager, Creative & Brand Team, Communications and Public Relations and the Office of Web Services within the Division of IT.
Knowledge, Skills, & Abilities Required for this PositionRequirements:

• Bachelor’s degree in communications, marketing, journalism, information systems or a related field.
• 7+ years experience working in communications or marketing with a significant focus in digital communications. A master’s degree in an appropriate field may substitute for 2 of the required years of experience.
• 3+ years experience writing for web and working within a content management system.
• 3+ years managing projects within an organization, including implementation of large-scale initiatives with diverse stakeholders.
• Experience creating content plans and calendars.
• Experience developing websites to support marketing and communication goals.
• Experience overseeing web implementations from strategy development through information architecture, design, development and launch.
• Experience and/or training in search engine optimization strategies, including the ability to read and analyze Google analytics.
• Basic understanding of HTML.
• Experience leading a team and working with or overseeing content on a large-scale site with multiple editors and content owners.
• Understanding of relationships between web content and social media strategy, including setting up meta data for content sharing.
• Ability to drive collaboration among stakeholders toward common website goals.

Minimum Qualifications

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be
received from appropriately accredited institutions.

Preferred QualificationsPreferred experience

• Experience in higher education, healthcare, large government agencies, publicly traded companies or other industries with diverse stakeholders, complicated regulations and a wide range of products and audiences.
• Experience with a large-scale enterprise level website redesign
• Demonstrated ability to write SEO-driven content, including basic understanding of keyword research.

Anticipated Hiring Range $60,000
Position Type Permanent Full-Time
Number of Hours per Week 40
Number of Months per Year 12
Salary Band Range $29,743 - $77,204
Salary Grade For career banding purposes, this position is a grade equivalent of 73.
Open Date 12/21/2021
Close Date 01/18/2022
Open Until Filled No
Special Instructions to ApplicantsApplicants must apply online in order to be considered. Please include a cover letter, resume, and a list of references (with complete contact information).

PLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE GIVEN CONSIDERATION IN THE REVIEW PROCESS.

Applicants must upload a DD-214 if claiming Veteran’s Preference.

If no applicants apply, who meet the required Knowledge, Skills, Abilities/Competencies and Training and Experience requirements, then management may consider other applicants.

Effective October 1, 2015 all new hires into positions subject to the State Human Resources Act (SHRA) will serve a 12 month probationary period as defined by the North Carolina Office of State Human Resources (OSHR).
Background/E-VerifyFinal candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks.

Western Carolina University uses E-Verify to confirm employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Proper documentation of identity and employability are required at the time of employment.
Credential VerificationAll new employees are required to have listed credentials/degrees verified within 30 days of employment. All new employees who will be teaching are required to provide official transcripts within 30 days of employment. Transcripts should be provided for the highest earned degree and/or the degree which is being used to satisfy credential/qualification requirements.
AA/EOEWestern Carolina University is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; sex; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Additionally, the University promotes the realization of equal employment opportunity for minorities, women, persons with disabilities, and veterans through its affirmative action program.
Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at jobs@email.wcu.edu.
University SafetyThe Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 227 HFR Administration Building, Cullowhee, NC 28723 (828-227-7147) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety.