VP/Head of Global Marketing
Employment Type : Full-Time
Role Summary:
As Daon continues its rapid global growth and expansion into new markets, we are looking for a marketing leader who will be responsible for building, leading, and mentoring a global marketing team. As our VP of Marketing, he/she will report to both the President of the Americas and the President of EMEA & APAC.
Role Responsibilities:
- Develop and own Daon’s global marketing strategy, execution and operating plan
- Develop segment strategies, messaging and go-to-market plans
- Build and manage a global marketing team
- Positioning – develop product positioning and messaging that differentiates our products in the market
- Content – oversee the creation of a variety of content types, including collateral, white papers, presentations, etc.
- Sales enablement – communicate the value proposition of our products to the sales team and develop tools that support the selling process
- Create training materials for teams with regard to messaging, product capabilities, market landscape, and competitors
- Oversee all inbound and outbound marketing and communications efforts
- Manage demand generation and content marketing campaigns
- Lead the development and execution of multi-channel acquisition and nurturing campaigns
- Track, manage and report on key marketing effectiveness metrics
- Manage external agencies and resources
- Work closely with sales to improve lead gen evaluation and full-funnel metrics
- Track competitor activities and develop highly competitive market strategies
- Develop effective account-based marketing tactics alongside sales
- Drive brand awareness, thought leadership, and education in the market
Qualifications/Skills & Experience:
- Entrepreneurial spirit – ability to thrive in a fast-paced, growing organization without much of a defined process or infrastructure
- Track record of strategic marketing leadership success in high-growth technology and enterprise SaaS companies
- 10-15+ years of progressive and global B2B marketing experience
- Experience of managing and building high-performing teams
- Proven track record of driving sales pipeline and accelerating revenue growth
- Experience owning marketing programs across different channels, lifecycle stages, and for various audiences and buyer personas
- Strategic yet hands-on, with an entrepreneurial builder mentality
- Data-driven, analytical, and ROI-focused
- Excellent leadership and written, verbal, and interpersonal skills
- Working knowledge of marketing automation platforms such as HubSpot
- Solid technical knowledge foundation with the ability to translate technical content into business value for internal and external stakeholders
- Proven experience creating content for demand generation campaigns, product introductions, and other promotional collateral and communications
Critical Success Factors – Personal Traits & Attributes:
- Able to operate strategically while driving tactics and execution as well; roll up your sleeves and get it done mentality
- Possess an entrepreneurial spirit and be able to work independently and effectively in a results-oriented, efficient environment
- Excellent written, verbal, and interpersonal communication skills
- Strong strategic thinking, problem solving, analytical/critical thinking skills
- Thrive in a fast-paced environment that requires strong business judgment and solid communication skills.
- Excellent organizational and time management skills.
- Resilience, tenacity and a strong desire to deliver continuous improvement.
- Possess high level of emotional intelligence.
- Ability to work effectively in an environment characterized by a high level of ambiguity and fluidity.
- Exceptional organization skills with the ability to assess, plan and prioritize own workload and make independent decisions.
- Exceptional attention to detail.
- Strong ability in building and maintaining positive relationships.
- Highly motivated and self-directed.
- Proven ability to identify and resolve problems while maintaining professionalism.
- Strong organizational skills across both a team and individual setting.
- Adaptable to changing needs and situations.
- Friendly and approachable
Principals Only. Daon is an Equal Opportunity Employer.