As VP, Strategy Director, you will tackle a wide variety of interesting challenges, which start with acquiring a deep understanding of our pharmaceutical customers and uncovering key insights that build strong brands. You’ll need to master the healthcare marketplace and our products and solutions.
About the Job:
- Works with little supervision to fulfill job responsibilities including leadership in key strategic initiatives (brand positioning, competitive assessment analysis, customer insight generation, brand personality development, creative brief writing, and messaging strategy)
- Partners with other Agency departments to ensure strategic thinking is incorporated in all aspects of the agency’s work
- Partners with other Agency departments to ensure customer insight is incorporated into advertising campaigns
- Seeks out and gains knowledge of customer preferences and relationships to products and advertising
- Participates in the creation of effective advertising campaigns
- Applies to understand of customer’s relationship with the brand and advertising in the category to the development of brand strategy and creative
- Manages research pertaining to strategy and creative development
- Sells strategy and creative executions by communicating consumer knowledge to clients
- Assists in ensuring the quality of the creative brief and briefing process
- Builds positive relationships with clients
- Provides insight to clients regarding how customer preference information will enhance creative campaigns
- Mentors junior staff
About You:
- 6-8 years of experience in a strategy role in an agency setting
- Proven expertise in brand positioning, insight generation, and creative brief writing
- Experience leading workshops and facilitating brainstorming sessions
- Experience with pharmaceutical or healthcare brands
- Bachelor’s degree in related field preferred
- At least five years of related experience required
- Working knowledge of research methodologies required
- Must have a passion for healthcare topics and brands
- Experience communicating information verbally and in writing required
- Strong presentation skills required
About McCann Health NY
McCann Health New York is born from the union of McCann HumanCare and McCann Healthcare, experts respectively in consumer and HCP communications. We have come together to form a singularity of comprehensive health and wellness wisdom. This integration means we can raise the bar on the notion of a “full-service agency.” We take integration, client experience, product, brand, communications planning, and service expertise to unheard-of levels. We’re always on the lookout for inspired and inspiring talent. Whether you’re a creative genius, a next-level business thinker, a client-whisperer, or a tech-focused science geek, connect with us, we'd love to talk.
Required Skills
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