Vice President of Marketing and Community Relations Details

Vice President of Marketing and Community Relations

University of Michigan Credit Union - Ann Arbor, MI

Employment Type : Full-Time

At UMCU the Vice President of Marketing and Community Relations leads the team and strategy in order to enhance the member experience, increase membership growth, increase product and service engagement and continue to build the brand of the credit union. This includes developing the individuals of the marketing team, promoting creativity, increasing our brand awareness, deepening existing member relationships, cultivating new business for the credit union and planning and implementing public relations programs. Creates awareness and drives business through multi-channel promotions and media placement including but not limited to website, social media platforms, billboards and mobile/digital. What's in it for you:

• Generous medical, dental, vision, 401k, short and long term disability, parental leave and plenty of amazing perks!
• We work hard and have an excellent time doing it!
• Great downtown Ann Arbor location and we pay for the parking
• What could be better than maize and blue logo wear?
• Paid time off including personal time, sick, vacation and even give back time to volunteer in the community
• Tuition reimbursement and a student loan debt repayment program
• Be part of a fast growing organization that gives back to the community it serves
• UMCU was recently name one of Michigan's top workplaces by the Detroit Free Presses Top Workplace Awards Program as well as the Best and Brightest Top Workplaces

What else you’ll be doing in this role:

• Leads and coaches the marketing team which includes but is not limited to performance management, development, selection, retention, recognition and engagement. Promotes creativity amongst all team members.
• Develops and executes annual marketing plans and establishes marketing objectives to achieve UMCU’s strategic direction and goals.
• Oversees the development and design of strategies and materials to enhance the member experience, increase member engagement and protect the UMCU brand in the marketplace across all media and channels, with an emphasis on digital and social media. Strategies to include both consumer brand and employer brand concepts.
• Develops unique and targeted strategies for the UMCU web site, social media and digital channels to enhance the consumer experience and build the UMCU brand.
• Ensures alignment with vision, direction and decision making in all marketing programs and brand awareness efforts; develops and oversees effective advertising and promotion activities including social media, print, electronic, and direct mail outlets.
• Collaborates with all departments and team members across the credit union for a thorough integration of the member experience and marketing strategies in the operations of the credit union; provides effective internal communication regarding all marketing and community relations activities that impact team members.
• Ensures all marketing campaigns, promotions and communications are coordinated across all channels and support the marketing plan objectives.
• Continually evaluates and utilizes existing customer/member data to design strategies and efforts to enhance the individual relationships and increase product penetration.
• Establishes and utilizes mechanisms for member and team member feedback, such as focus groups, surveys, etc.
• Maintains knowledge of trends and developments in the market; gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Identifies needs for new products and services and makes recommendations to leadership; collaborates in the development of new products and services.
• Oversees, creates, develops financial education courses and delivers to the community.
• Evaluates competitor strategies across all media channels and plans counter-strategies.
• Provides reporting metrics to demonstrate effectiveness of marketing programs and promotions through all and reacts accordingly.
• Develops, maintains strong and long-term relationships and represents UMCU with our member organizations including, but not limited to the University of Michigan, Eastern Michigan University and Washtenaw Community College.
• Develops and maintains excellent working relationships with UMCU strategic partners and support vendors. Negotiates contracts accordingly.
• Creates and manages the marketing and the community relations budget.
• Participates in local and statewide marketing/advertising forums and on local and statewide marketing/advertising committees.
• Maintains industry knowledge and professional relationships by attending marketing and/or credit union professional group functions and educational seminars, reading industry publications and developing industry specific professional networks.
• Serves as a volunteer within the University of Michigan, Washtenaw Community College and Ann Arbor Communities and represents the Credit Union at various functions.
• Will follow all credit union policies and procedures, including compliance with Bank Secrecy, Anti-Money Laundering, Customer Identification Program, and OFAC policies.
• Other duties as assigned.

What you will need for this role:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in marketing or advertising.
• 5 years management experience and 10+ years marketing experience; preferably with financial institution with $500 million to $1 billion in assets or the equivalent size company in another industry
• Strong verbal and written communication skills; excellent presentation skills
• Ability to travel approximately 10% of the time

What the physical demands and work environment will be like:

• The environment is typical of an office atmosphere. The noise level in the environment is usually moderate.
• While performing the duties of this job, the team member is frequently required to sit; use hands to finger, handle, or feel; and talk or hear. The team member is required to stand, walk, and reach with hands and arms. The team member must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision.