Vice President, Marketing Details

Vice President, Marketing

Groundspeed - Remote

Employment Type : Full-Time

Who We Are
Groundspeed Analytics (“Groundspeed”) is one of the fastest growing InsurTech companies globally. Driven by innovative artificial intelligence (AI) solutions, Groundspeed is disrupting the $300 billion commercial insurance industry. Our clients include top insurance carriers and brokers such as Travelers, Aon, Liberty Mutual and others. The insurance industry sits on massive amounts of unstructured data, and the lack of access and utilization of this data creates a barrier to revenue growth and expense reduction. Groundspeed helps the industry by unlocking the value in their unstructured data. Whether it is automating processes and/or providing insights derived from machine learning, Groundspeed is helping companies maximize their business opportunities. Groundspeed is recognized by industry analysts as a leader and was recently named to the 250 Top FinTech startups in 2020 by CB Insights and the Insurtech Hot 100. Headquartered in Ann Arbor, Groundspeed’s team is distributed across more than 10 locations in the US, including San Francisco, Chicago, Atlanta, and Denver.
Groundspeed is excited to announce the close of our Series-C investment round with returning investor Oak HC/FT and Insight Partners!
About the Role
We are looking for a strategic “hands-on” professional to be our first Head of Marketing. The ideal leader should have meaningful experience with demand generation, account-based marketing, product marketing and positioning, and brand building. Reporting to the Chief Revenue Officer, you will drive the overall marketing strategy and contribute to company revenue goals while partnering with teams across the company including Product, Engineering, and Operations. What You'll Do

• Develop, communicate, and execute Groundspeed’s marketing strategy and plan
• Lead, mentor, and grow a team of marketers responsible for our demand generation, customer retention, product marketing, partner marketing, brand, and PR programs
• Establish demand generation best practices, including account-based marketing, ensure delivery of pipeline and leads to support global revenue growth goals, and drive key business metrics across the sales funnel
• Create product positioning and value propositions that resonate in the insurance market and reflect the vision for our product
• Forecast and present to senior management and help the CRO achieve greater marketing success
• Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking
• Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times

What We're Looking For

• 10+ years of experience in marketing leadership roles, including experience scaling a team through high growth at a B2B SaaS company (insurance experience is a plus)
• Experience implementing or overseeing a marketing technology stack
• Proven track record in driving thought leadership, new brand positioning, brand campaigns, activation programs and copy to market from a total company perspective
• Expert in end-to-end inbound marketing and other lifecycle stage optimization tactics. As owner of the marketing funnel, you must know what makes it generate customers
• Strong understanding of product marketing and the ability to execute product launches
• Ability to build cross-functional relationships and motivate diverse teams and functions to produce high-quality outcomes
• Strong prioritization skills and ability to focus on key projects that drive the biggest impact
• Analytical thinker with a proven track record of distilling data and using this to optimize the marketing team’s approach
• Excellent communication skills and an inherently collaborative nature
• Bachelor’s Degree in Marketing, Business Administration, or a related field

We are Committed to a Diverse Workforce
Groundspeed is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. For more information about Groundspeed, please visit www.groundspeed.com.
Groundspeed Analytics, Inc. is an E-Verify Employer.