Sr. Mobile Marketing Manager - Amazon Music
Employment Type : Full-Time
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience presenting metrics and progress to goal to senior leadership
- BA/BS, MBA or equivalent work experience.
- 6+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (SEM, Mobile, Paid Social etc.)
- Experience managing multi-million dollar paid media budgets.
- Experience building, executing and scaling marketing programs across multiple international markets.
- Advanced Microsoft Excel skills, including the ability to work with large data sets
- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
- Strong leadership and communication skills to drive recommendations, articulate tradeoffs and communicate plans to senior executives.
- High attention to detail, across both business and technical domains.
Amazon Music
Imagine being a part of an agile team where your ideas have the potential to reach millions and change how people enjoy music. Envision working on cutting-edge consumer-facing products and being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Amazon Music HD, Amazon Music Prime, Amazon Music Free and so much more. Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement.
We are looking for an experienced Sr. Mobile Marketing Manager to help driving worldwide customer acquisition through our mobile advertising channels. This person will build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for. While the focus area will primary be mobile advertising, this person will also manage other paid media channels as part of his/ her scope.
This role can be based in either our San Francisco or our Seattle offices.
Primary responsibilities include:
- Drive mobile app paid advertising initiatives to drive WW customer acquisition for Amazon Music.
- Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI. Establish automated reporting and optimization processes.
- Manage relationships with key partners in the mobile ecosystem (e.g. Google, Apple Search Ads…).
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
- Collaborate closely with technical, business, finance and design teams within Amazon to manage simultaneous time-sensitive projects.
- Coordinate with other cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
- Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth.
We are looking for candidates with:
- The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through mobile app paid advertising.
- Strong time management skills: ability to thrive in a fast paced environment and to manage multiple, competing priorities simultaneously.
- Strong analytical skills with a strong bias towards decision making based on data.
- Advanced Excel user able to use it to analyze, extract insights and present recommendations.
- The ability to make things happen quickly with large, less nimble partners and/or teams.
- Superior verbal and written communications skills with extreme attention to detail. Ability to take, drive and/or influence strategic decisions.
- 3+ years of mobile marketing experience for consumer technology product or service.
- Experience in the entertainment, media industry and/or subscription business.
- Direct, hands-on experience with Google App Campaigns, Apple Search Ads, and familiarity with ad-fraud prevention mechanisms/tools.
- Experience in driving the implementation of a robust technology stack (e.g. mobile attribution partner, data segmentation layer, fraud prevention tool etc.).