Sr. Manager, Marketing Business Planning and Analysis Details

Sr. Manager, Marketing Business Planning and Analysis

Bankers Healthcare Group - Fort Lauderdale, FL

Employment Type : Full-Time

Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture, centered around transforming talented employees into effective business leaders? Then Bankers Healthcare Group is the place for you. We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level. At BHG, you’ll become immersed in the finance industry—with a variety of loan solutions, credit cards, patient financing, bank programs, and collections services, which have helped BHG become one of the leading providers of finance solutions. With over 18 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive.
Who You AreAs a key member of the Marketing & Revenue analytics leadership team, you will have responsibility for building and managing a world-class performance marketing analytics team. Reporting to the Head of Marketing & Revenue analytics, you will be responsible for creating an environment that allows the marketing team to operate efficiently and effectively, achieve optimal results, and drive revenue. You will oversee BHG’s monthly goal setting, budget and marketing planning processes across all product lines. You will work with various teams including credit, sales, marketing and predictive analytics to create a robust framework for assessing key KPI’s and will drive look back analyses when trying to address variances vs existing forecasts. You will also be responsible for creating reports, dashboards, and presentations to better understand marketing channel performance and whether specific tests are proving to be ROI positive. Last but not least, you will also be responsible for marketing analytics for additional product lines including Patient Lending, POS, Credit cards and additional B2B product offerings What You’ll Do

• The Sr. Manager will own BHG’s monthly, quarterly, and annual goal setting process to create baselines and project end to end funnel performance segmented by key products and marketing channels
• The Sr. Manager will manage and create new forums to assess the impact of various tests and key marketing initiatives
• Work with external teams such as credit and sales to understand and diagnose trends attributed to specific KPI’s and develop strategies to stabilize and improve benchmarks
• Managing channel reporting, dashboarding and tracking for the marketing team
• Provides analytics support to help drive acquisition strategies for additional verticals and products
• Work with revenue analytics and marketing channel leads to improve monthly goal benchmarks through a combination of tactics including but not limited to list expansion, predictive models, cadence and creative tests
• Answer key strategies questions as to why certain KPI’s are trending in specific ways and develop strategies to change/improve previous trends

What You'll Need

• Bachelor’s degree in business, economics, finance, statistics, operations Research or related quant field (Master’s preferred)
• 5+ years of marketing or financial analytics experience in a highly data-driven analytical environment
• Strong technical skills such as SQL
• Experience with BI/data visualization tools (like Tableau or Excel to create dashboards)
• Excellent written and verbal communication skills
• Experience with financial forecasting with a focus on either marketing, loss or sales
• Experience within the realm of strategic analytics (KPI deep dives, causality breakdown, impact forecasting)
• Experience managing performance tracking and/or test and learn forums for various organizations
• Able to deliver near-term wins while building towards a larger strategic vision
• Superior analytical and problem-solving skills, with the ability to cut through complexity and turn high-level business requirements into specific analysis projects.
• Solid understanding of advanced analytics and familiarity with working with large datasets.

Life at BHGAt BHG, we work hard and aren’t afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the wellbeing and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHGWe strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

• 100% coverage of monthly health insurance premiums
• Competitive PTO and vacation policies
• Company 401(k) plan with employer contributions after one year
• On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
• Company-sponsored training and certification opportunities
• Monthly award ceremonies where top achievers are celebrated and receive additional bonuses
• Ongoing volunteer opportunities to give back to the community through our BHG Cares program

If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!

Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
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