SEO Specialist Details

SEO Specialist

Advice Media - Melville, NY

Employment Type : Full-Time

Advice Media

Recognized as one of the fastest growing companies in America by Inc. Magazine for the last 4 years, Advice Media has been an industry leader in digital marketing software and services for healthcare practices since 1998. You’ll want to join Advice Media’s flourishing team to cultivate your career in Search Engine Optimization. We specialize in connecting patients with healthcare providers through search engines, social media, local directories, websites and more.

We are committed to diversity and inclusion as we understand and value its importance to our success. Our team thrives upon our employee's unique experiences to propel creative solutions, so we aspire to continue building upon our diverse team to include groups that are traditionally underrepresented. We strongly encourage people of all backgrounds to apply.

Advice Media is a performance based and data driven company that has experienced tremendous growth within the last year, so we're excited for the opportunity to introduce new talent. Advice Media’s progressive values include transparency, teamwork, relentless effort and intellectual honesty in order to bring about the success of our clients. We encourage continuous education, career development and work/life balance while thriving in a casual and collaborative work environment. With Advice Media you will be a valued and integral member whom we will continually invest.

Summary

Our Search Engine Optimization Specialists are responsible for analyzing data and driving SEO strategy to optimize client websites to be discoverable via search engines. SEO Specialists develop content to include keywords or phrases in order to increase traffic to a website while also conducting various test methods in design, layout and advertising techniques. SEO Specialists are tasked with keeping up-to-date on trends within the industry and applying that knowledge in our day-to-day activities. This position will be responsible for regular communication with internal and external teams, providing strategy and consultation to ultimately drive our clients' conversions and results.

Our ideal candidate will have in-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines. They can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. SEO is an ever-changing landscape, so our specialist needs to be continuously learning and adapting. The ideal candidate is a thought leader, someone who will bring new ideas to the table, and spread passion for data and SEO throughout the team. They will not only guide individual client campaigns, but also continually helping us refine our processes and services to maximize scalability. If you’re inquisitive, data-driven, solution-oriented, and enjoy digital marketing - you’ll love this position!

Essential Duties

• Reviewing and analyzing client sites for areas that can be improved and optimized
• Research SEO keywords to utilize throughout our clients' websites
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor monthly and yearly performance metrics to understand SEO strategy performance
• Manage SEO-related tools and platforms including Google My Business, Google Search Console, Google Analytics, and SEMrush
• Collaborate with others within the SEO department to manage SEO strategy
• Update content and website links for maximum optimization and search performance

Qualifications:

• Degree in Marketing or Related Field
• 1-3 years direct experience with SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Comfortable analyzing high volumes of data on a daily basis
• Ability to work within a team and independently
• Working knowledge of Google Analytics
• Working knowledge of WordPress and other content management systems
• General knowledge of HTML
• Customer service experience is ideal, but not required
• Managing and implementing PPC campaigns is a plus

Travel Requirement

• May require occasional local or national travel (less than 5% of the time, if at all)

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer (90% at desk, 10% of time walking)
• Will work in office environment using typical office equipment (computers, keyboards, printer, etc.)
• Ability to lift up to 30 lbs

Benefits + Compensation

• Salaried, Fulltime Position Starting at 35k-45k Depending on Experience
• Employer Paid Plans: Medical (80%), Vision, Life, Long Term Disability and AD+D Insurance
• Voluntary Plans: Dental, Short Term Disability, Critical Illness, Hospital Indemnity, Accident and Pet
• 401(k) Plan with Company Match
• Employee Assistance Program (mental health services, financial/legal consultations and more!)
• Office Closes Early on Fridays
• Casual Dress and Fun Work Environment (Ping Pong, Beer Fridge, Espresso Machine, etc.)
• Unlimited Paid Time Off + 10 Paid Holidays
• Monthly Company Lunches, Quarterly Volunteer Opportunities, Waffle Wednesdays and more!
• 12 Week Maternity Leave Policy

• Advice Media does not support remote work and requires employees to report to the office.

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