SEO Specialist Details

SEO Specialist

Lifetime Brands - Garden City, NY

Employment Type : Full-Time

SEO Specialist – Amazon

Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home.

We market products under well-known kitchenware brands, including Farberware, KitchenAid, Sabatier, Amco Houseworks, Chef’n, Chicago Metallic, Copco, Fred & Friends, Houdini, KitchenCraft, Kamenstein, Kizmos, MasterClass, Misto, Mossy Oak, Swing-A-Way, Taylor Kitchen and Vasconia; respected tableware and giftware brands, including Mikasa, Pfaltzgraff, Fitz and Floyd, Creative Tops, Empire Silver, Gorham, International Silver, Kirk Stieff, Rabbit, Towle Silversmiths, Tuttle, Wallace, Wilton Armetale, V&A and Royal Botanic Gardens Kew; and valued home solutions brands, including BUILT NY, and Taylor. We also provide exclusive private label products to leading retailers worldwide.

As our SEO Specialist for the Amazon Sales and Marketing Team, your main responsibility is to lead the team in implementing SEO Best Practices to bring Product Ranking Spikes and increases in Non-Paid Traffic, Conversion and Sales on Amazon.com

Job Description:

• Continually identify and evaluate new opportunities for better product listing & ranking optimization
• Offer recommendations for New Item Setups to ensure best of class content and results in key categories
• Collaborate with the Content Team for Title testing, image optimization
• A+ Content template development/optimization
• Work with Sales teams on new product launch strategy to enhance overall Brand and Market Share
• Incorporate SEO keywords into copy for e-commerce search ability
• Perform accurate and detailed market research in Kitchenware verticals
• Manage a process of iterative A/B testing to continually improve performance through optimized messaging and targeting
• Leverage Organic ranking measurement tools to quantify performance
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Lead the team in working with influencers or bloggers to create a robust source of external traffic

• 2 years+ experience in Amazon Marketing (SEO / Organic Focused) &ecommerce
• Knowledge of Amazon’s A10algorithm and best practices
• Experience with A/B and multivariate experiments
• In Depth Experience of Amazon Vendor Tools (Vendor Central, Brand Analytics)
• Up-to-date with the latest trends and best practices in SEO and SEM
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Excellent organization, planning, and business skills alongside strategic thinking ability
• Ability to prioritize tasks, multitask, and manage time efficiently
• Data Driven
• Intermediate Experience Level in Microsoft Excel
• Knowledge of Amazon Advertising Services a plus
• Google / Bing SEO Experience a plus
• Bachelor’s Required (Preferred in Marketing or SEO Related Field)