SENIOR/DIRECTOR, BRAND STRATEGY Details

SENIOR/DIRECTOR, BRAND STRATEGY

Evoke Health - New York, NY

Employment Type : Full-Time

Senior Brand Strategist/Brand Strategy Director

Evoke is a marketing and advertising agency servicing the healthcare industry. We partner with leading pharmaceutical, biotech, and medical device clients – consistently delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more effective interactions between our clients and their customers. Our goal is to help people navigate the complexities of healthcare by providing a powerfully compelling, unified experience and ultimately, bring more humanity to healthcare.

Description

Are you an innovative Brand Strategist/Planner who would be excited working at an agency that’s all about making “Health More Human?” Do you believe in challenging convention and bringing fresh perspectives to the table? Do you enjoy working in a collaborative, entrepreneurial environment? Do you have a passion for inspiring and nurturing great ideas? Do you love the thrill of pitching new business? If so, then this could be the perfect opportunity for you.

Responsibilities

• Supporting/guiding the strategic direction for the brand
• Collaborating with the Creative, Account, Medical and Engagement Strategy teams on brand and communications strategies

• Supporting/fostering an environment that encourages innovative ideas from team members and builds buy-in across the delivery team
• Supporting/creating strategic roadmaps that are prioritized based on business objectives and organizational feasibility
• Assisting/developing and facilitating client-facing workshops and strategic planning exercises
• Providing thought leadership

• Partnering with the Account Management teams to elevate Evoke Health as a strategic partner and trusted advisor to clients
• Mining provocative insights that form the basis for creative strategies
• Developing inspiring creative briefs and briefings
• Supporting/providing Brand Strategy expertise in new business pitches

• Partnering with clients on market research activities to develop and champion brand platforms and marketing strategy

Qualifications

• 4+ years experience in Brand Strategy/Planning in an agency setting
• Experience in both HCP and DTC healthcare communications
• Ideally, some experience in a general (non-pharma) agency
• Great interpersonal skills
• Superb and persuasive communications skills, both written and verbal/presentation
• Adept at storytelling
• Able to simplify and clarify complex concepts
• Excellent analytical skills
• Highly collaborative
• Creative thinker

About Evoke:

Evoke is a full-service health and wellness agency with a heritage of innovation. The agency has built an outstanding reputation for creating evocative, award-winning marketing platforms that educate, inform, and inspire action. With offices in Chicago, New York, Philadelphia and Los Angeles, and a global reach through their agency network, Huntsworth Health, Evoke is comprised of marketing professionals dedicated to pioneering new and better ways to communicate between brands and people.

It is our goal to provide our people with the best possible support and environment to grow and thrive. Our culture is entrepreneurial – embracing yet not stifling. We work hard because we love what we do. We believe strongly in intelligent innovation.

Evoke provides an exciting and flexible work environment, competitive salaries and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement.

Evoke and Huntsworth Health are equal opportunity employers.

Evoke