Senior SEO & Growth Marketing Manager Details

Senior SEO & Growth Marketing Manager

Eventbrite - Nashville, TN

Employment Type : Full-Time

THE CHALLENGE

Eventbrite has built its business on empowering event creators with solutions to enable their success.

In the process, we have touched millions of event creators and consumers, helping them get together, explore their interests, and pursue their passions through live experiences. Now, we’re embarking on a journey to make our platform even more powerful and intuitive for our most valuable creators. Helping to acquire new, valuable creators through scalable, data-driven methods is a critical part of Eventbrite’s success.

To help us deliver on this ambitious vision, we are on the hunt for an energetic Growth Marketing Manager who has expertise in SEO, puts the customer first, is passionate about user experience and lives and breathes data to make decisions. Sounds like you? Let’s talk.

THE TEAM

You’ll be joining a global team of experienced and talented Product Managers, Engineers, Marketeers and Designers who are focused on building a product that empowers and enables users to create and attend great live experiences. We are passionate about events, motivated, collaborative, and a fun-loving team responsible for a high-growth, global business.

THE ROLE

Sustainably growing our event creator base is central to our current creator strategy and you’ll be responsible for defining a strategy and executional tactics that helps us grow through search and other channels. You will make data-driven decisions supported by both metrics, research and industry best practices. You will work cross-functionally with multiple stakeholders and will collaborate with marketers, product managers, engineers, and designers. Your ultimate goal is to help acquire valuable creators that will go on to be successful on our platform.

• Analyze organic search performance data and provide relevant insights and action plans around keywords, landing pages, content, competition and more
• Partner with marketing, product and engineering to identify opportunities and develop solutions to improve performance at scale in search and other acquisition channels
• Analyze metrics for the customer acquisition journey, to inform opportunities that will drive the biggest impact to the business
• Drive a strong experimentation process and be able to clearly quantify resultsUnderstand industry best practices in growth, proactively bringing new ideas and best practices to the team
• Use data and metrics to inform your strategy and success criteria

• 4-7 years of marketing, growth or data experienceAbility to define measurement plans and analyze data to gain insights and drive business decisions
• Strong expertise in Search Engine Optimization with proven track record
• Strong understanding of industry standard marketing channels and metrics used within them
• Passion for staying current on the latest search marketing trends
• Self-starter with proven track record of execution and results
• Proven ability to work cross-functionally, collaborate, influence and work as part of a team
• Data-driven approach with the ability to leverage data to make decisions
• Expert in using analytics tools including Google Analytics, and A/B testing Ability to influence team members across all departments and levels of the organization
• Excellent written and oral communication skills

• Experience working in cross-functional growth teams
• Experience developing and executing programmatic SEO strategies for Marketplaces and/or SAAS companies
• Expert in using analytics tools including SQL

ABOUT EVENTBRITE

Eventbrite is a global self-service ticketing and experience technology platform that serves a community of nearly one million event creators in over 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it's an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 300 million tickets distributed to more than 4 million experiences in 2019, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love.

IS THIS ROLE NOT AN EXACT FIT?

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Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.