Senior Manager, Brand Marketing Partnerships, Peacock
Employment Type : Full-Time
68732BR Digital Media Direct-to-Consumer Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.
As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.
Here you can fly to new heights!
Meet Peacock, NBCUniversal’s new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.
We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won’t put your stapler in Jell-O.
The Senior Manager, Brand Marketing Partnerships will report into the Director, Brand Marketing Partnerships for NBCU’s D2C streaming service and will be a team lead responsible for Peacock's third-party partnerships, as well as oversee performance goals tied to acquisition, retention and earned media through each of these deals. The role will involve developing and executing the end-to-end partner program including working with internal stakeholders, managing the go-to-market plan, on-going marketing strategy, analyzing and improving partnership performance.
This is a high profile, cross-functional role with touch points across NBCU’s D2C product and the wider NBCU business including Brand and Growth Marketing, Business Development, Consumer Insights, Product, Ad Sales, Legal, Finance and Operations. Other elements critical to success in this role include curiosity, eagerness to learn, and experience working cross-functionally within a matrixed organization.- Identify, evaluate, and execute marketing partnerships that will provide step-function growth for Peacock and drive material brand lift while tracking health of each partnership to inform on future opportunities.
- Evaluate new and manage existing marketing partnerships with major brands and market leading companies across several verticals, including digital entertainment services, lifestyle, travel, finance, retail, gaming, and more.
- Scale, nurture, and optimize partnerships to drive innovative co-marketing opportunities for Peacock, identifying incremental, mutually beneficial opportunities to grow the partnership with a focus on building a marketing roadmap that drives growth and engagement of Peacock.
- Establish, implement, and measure the effectiveness of partner campaigns that drive brand awareness, subscriber acquisition, engagement, and retention.
- Work with partners and cross functional stakeholders across the Peacock organization to build marketing programs as well as lead campaign execution that target specific customer cohorts, viewing behaviors, and product features for each partner; accountable for campaign development, approvals, and performance tracking.
- Define top performing metrics, identify KPIs, and deliver a plan to optimize campaigns and report out on results.
- Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact partnership initiatives to executives.
- Engage NBCU D2C teams – Acquisition, Engagement, PR, Brand and Growth Marketing, Strategy, Product, Ad Sales Technology Finance, Legal, Operations – to communicate and implement partnerships.
- Manager direct reports and invest in hiring and developing team members to support the global growth of Peacock.
Qualifications/Requirements
- 7+ years of experience in partner facing role
- Prior experience working with major brands
- Solid partnership management, marketing and brand experience within media and entertainment industry
- Familiarity with negotiating, understanding, and enforcing contracts
Desired Characteristics
- Comfort in addressing informal team meetings and delivering prepared presentations to executives and external audiences
- Highly strategic and experienced in leading cross-functional teams to orchestrate, collaborate, and successfully seize opportunities
- Analytical skills, with the ability to build business cases, analyze data, and debate financial models with senior stakeholders
- Marketing expertise in the digital space with creative mindset
- Excellent communication skills, confident in managing, influencing and growing relationships with stakeholders internally and externally
- Commercial, strategic, and technical mind-set with strong attention to detail
- Sound business judgment and ability to prioritize and triage partner-related issues, solution-find, and effectively motivate internal and external stakeholders to work towards a common goal
- A good understanding of the OTT or ecommerce market
- Strong knowledge of elements to launch partnerships: proposition development, marketing channels, commercial models, operational mechanics
- Organized and structured, ability to reliably deliver on plans and forecasts is critical
- Collegial, high energy, and persistent personality, and excellent interpersonal and presentation skills
- Strong Excel and PowerPoint skills
- Comfort with a fast-paced, always-on, start-up environment
- Excellent communication skills
Sub-Business
Peacock Brand Marketing & Strategy Career Level
Experienced City
New York State/Province
New York Country
United States About Us
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact. Notices
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.