Senior Brand and Culture Specialist Details

Senior Brand and Culture Specialist

Planned Parenthood of Greater Texas - Dallas, TX

Employment Type : Full-Time

Planned Parenthood of Greater Texas offers comprehensive reproductive healthcare services. We are here to educate and care for healthy communities. We believe the needs of our community are greater than they’ve ever been. And that drives us to work harder, aim higher, and expect more from one another. Here, you'll be empowered to make an immediate impact for our organization and clients. We offer a competitive compensation and benefits package: Excellent Medical and Dental Benefit Plans Retirement plan and employer match Generous Paid Time Off. Plus Additional Benefits. Position Title: Senior Brand and Culture Specialist Location: Dallas, TX (North) or Austin, TX (South) Reports To: Director of Marketing and Communications Grade: N-9 Employment Status: Full-time, Non-Exempt Summary:

• The Brand Marketing and Culture Senior Specialist joins the Planned Parenthood of Greater Texas’ (PPGT’s) Marketing and Communications team to implement digital communications strategies in support of PPGT’s mission and services. This position is responsible for researching, recommending, implementing, tracking, and analyzing effective, innovative strategy for PPGT digital media properties, including all social media platforms, PPGT website properties, email, and other online representation of PPGT reaching approximately 20K people daily. This position is responsible for leading strategy to grow inbound/organic digital audiences, enhance engagement, in concert with all marketing and communications programs agency-wide, including outbound/paid marketing. Serves as department liaison to other externally-facing PPGT teams and external vendors to facilitate digital communication strategy agency-wide. Manages content creation for all digital platforms and related events/activities, including video, audio, print, and other digital materials. Ensures PPGT’s brand is correctly reflected in all printed and digital materials produced by PPGT or by outsourced vendors, including donor, education, outreach, and health center materials. Responsible for the drafting and review of communication materials and media. Assists in implementing PPGT’s communications calendar and successful completion of overall agency communications and marketing objectives, including coordinating cross-department and regionally. Abides by the organization’s mission in performing job duties. Supports the organization's commitment to diversity, equity, inclusion, and belonging Demonstrates an understanding of and commitment to quality healthcare and excellent customer service.

Essential Job Functions & Expectations

• Works closely with the Director of Marketing and Communications and Chief of External Affairs Officer to manage PPGT’s digital communications and marketing objectives, through strategic audience engagement online, and through drafting, review, and publishing/production of content provided through email, online, mail, and other products.
• Serves as in-house digital properties manager to oversee and implement social media content strategy, audience growth and engagement; ongoing content and design updates, responding to staff requests for PPGT website and digital properties updates, relevant data tracking and reporting.
• Curates social media content to support PPGT marketing and communications objectives and enhance online collaboration with ally organizations, influencers, and other PP affiliates with careful consideration of PPGT brand, C3/C4 content guidelines, tone, accuracy, and awareness of current events. Management of online content balances support of ongoing initiatives with rapid response to breaking news and other time-sensitive considerations.
• Serves as liaison between the marketing and communications team and other departments to support successful promotion and execution of events, campaigns, and other activities using PPGT digital media/properties. Manages and monitors access by other PPGT staff and third parties to PPGT digital properties as needed. Facilitates access to resources such as training and materials to expand agency use of digital properties and support quality execution of digital content created by other departments.
• Works closely with PPGT IT and other PP affiliate/national staff for ongoing website security, design, and strategy implementation.
• Works closely with supervisor and department colleagues, and external vendors/partners to support the goals of other departments using digital media, email, video, and other marketing materials, including support of patient recruitment, fundraising events, online giving campaigns, volunteer recruitment, educational programs, and others.
• Serves as PPGT lead on current national style guide, branding, and trademark policies to ensure PPGT compliance. Facilitate additional materials and processes to assist in brand, style, and trademark compliance across all departments.
• Provides proofing and copyediting support for projects as needed to ensure Planned Parenthood quality, brand, style and trademark standards are met.
• Works closely with supervisor and executive leader to support media strategy, response, and other communications objectives.
• Works closely with supervisor and external vendors to execute paid media campaigns, including competitive, multi-channel, region-wide patient recruitment campaigns.
• Provide support as researcher and copy writing for communications and marketing content including newsletters, email, fact sheets, one-pagers; press releases, letters-to-the-editor, text for digital media properties, etc.
• Drives the marketing and communications editorial calendar in coordination with department colleagues to ensure timely production and distribution of externally-facing content, media, and materials.
• Regularly supports and executes activities connected to sensitive or confidential aspects of PPGT’s work.
• Actively manages social media engagements including public-facing inquiries and comments.
• Tracks and reviews digital analytics on a monthly basis including google analytics, social media analytics, and email response reporting to ensure a data-driven strategy for online engagement.
• Produces timely and accurate reports to Planned Parenthood Federation of America (PPFA) and other constituents as needed.
• Maintains current understanding of PPGT’s health services; outreach initiatives; and presence in community; ensures that marketing promotions and campaigns match with PPGT’s strategic goals, priorities, and current structure.
• Coordinates with other PP affiliates in Texas to support statewide initiatives.
• Has restricted access to client private health information and has no reason to view protected health information (PHI). May have access to data that is not considered PHI, such as aggregate numbers.
• Ensures achievement of agency goals, vision and mission.
• Other related duties as assigned.
• Duties and responsibilities may be added, deleted or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

Minimum Education/Experience:

• Bachelor’s degree with 1 year of relevant experience or Associates degree with 4 years of relevant experience or H/S Diploma or equivalent with 8 years of relevant experience

Experience Requirements:

• Relevant experience: (may be combined) in any of the following: communications, digital media, marketing, journalism or related fields of which at least one year of experience must include full time managing business or organizational social media programs (Facebook, Instagram, Twitter, or other social media platforms). Must have some experience with Content Management Systems (CMS) platform management and editing. Preferred: HTML experience, graphic design, photography, and video editing.

Agency Standards:

• Must have excellent computer skills with knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Internet. Must have the willingness and ability to adapt to change including advances or new technology. Must have excellent customer service skills and be committed to providing the highest level of internal and external customer satisfaction.

Required Knowledge, Skills and Abilities:

• Must be able to work flexible hours including evenings and weekends (as required).
• Comfortable and knowledgeable with discussing topics relating to sexual and reproductive health.
• Strong organizational skills and ability to multi-task.
• Ability to exercise initiative, sound judgment, and problem-solving techniques in the decision-making process.
• Ability to establish a systematic course of action for self or others to assure accomplishments of a specific objective; determines priorities and allocates time and resources effectively (i.e. planning/organizing).
• Ability to think strategically and achieve organization’s goals relating to position.
• Ability to operationalize strategic goals into action plans
• Ability to manage details and complexity, to handle a variety of tasks simultaneously and to work under pressure.
• Ability to provide effective, equitable, understandable, and respectful quality care and services that are responsive to the diverse cultural health beliefs and practices, preferred language, health literacy and other communication needs.
• Ability to effectively use organization’s computer systems.
• Skilled in verbal and written communications.
• Ability to provide oversight of compliance and regulatory requirements pertaining to position.
• Possess effective analytical skills.
• Ability to effectively use organization’s computer systems including Illustrator, Photoshop, Acrobat, and Microsoft Office programs.
• Be discrete and safe guard confidential information.
• Possess integrity and compliance – can be relied upon to act ethically.
• Ability to work effectively as a team member.
• Affiliate Knowledge: Understands the mission and structure of the affiliate and exhibits agency’s core values.
• Organizational Awareness: Demonstrates a comprehensive awareness of the impact and implications of decisions and actions on other areas (departments or clinics) within the agency.
• Recovery Skills: Responds effectively and acknowledges responsibilities when clients (internal or external) experience problems or mistakes; rectifies the situation to restore client satisfaction; seeks information and collaborates with others to take action to implement permanent fixes. Maintains stable performance and emotions when faced with opposition, pressure, and or stressful conditions.
• Interpersonal Sensitivity: Acts in a way that indicates understanding and accurate interpretation of others’ concerns, feelings, strengths and limitations. Uses interpersonal understanding to shape one’s own response.
• Building Relationships: Shows genuine interest in others’ needs and opinions; establishes rapport; earns the confidence and trust of others; demonstrates consistency between words and actions; delivers on commitments.
• Creativity or Innovation: Demonstrates the ability to generate novel and valuable ideas and to use the ideas to develop new or improved processes, methods or systems.
• Adaptability or Flexibility: Responds with flexibility to shifting priorities and changing work situations; recovers quickly from problems and setbacks; develops new skills to remain competitive. Adapts easily to change, sees the merits of differing positions, and adapts own positions and strategies in response to new information or changes to a situation.
• Coping with Demands of the Position: Uses effective problem solving while working under stress, high volume of work demands and/or time demands; regularly meets deadlines.
• Exemplify the organization’s In This Together values: We Tend to the Team; We Respect and Honor All People; We Jump In; We Try and We Learn; We Care for our Business; and We Return to our Mission.

Other:

• PPGT celebrates diversity and is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. To that end, employment is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination of any kind, including discrimination on the basis of age; race, color, ancestry, national origin, or ethnicity; citizenship status; sex or gender; gender identity or gender expression or transgender status (including the individual's actual or perceived sex and the individual's gender identity, self-image, appearance, behavior, or expression); sexual orientation; mental or physical disability as long as you are qualified to perform the essential functions of the job with or without reasonable accommodation; AIDS, AIDS Related Complex, or HIV status; perception of risk of HIV infection; or association with individuals who are believed to be at risk; religion or creed; genetic information; pregnancy status, including related medical conditions; marital status; past, current, or prospective service in the uniformed services; or any other basis protected by law. We are a drug-free and tobacco-free workplace.

Essential Physical Requirements/Working Conditions:

• Must be able to work primarily with fingers such as picking, pinching, or typing. Must be able to perceive attributes of objects such as size, shape, temperature or texture by touching with skin, particularly that of fingertips. Must be able to talk such as convey detailed or important spoken instructions to other workers accurately. Must be able to hear such as the ability to receive detailed communication orally. Must be able to communicate effectively. Will have substantial movements of the wrists, hands, and/or fingers. Must be able to lift and/or exert up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently. Must be able to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects. Office/sedentary environment.

Applicants have rights under the Federal Employment Laws. To view these notices, please click on the following links: Family and Medical Leave Act (FMLA) poster; Equal Employment Opportunity (EEO) poster; and Employee Polygraph Protection Act (EPPA) poster.