Segment Marketing Manager
Employment Type : Full-Time
Overview: The Segment Marketing Manager builds, supports and delivers the integrated marketing and go-to-market for defined vertical markets. In collaboration with stakeholders across the business, this role helps define the strategy and differentiators for our key audiences, allowing the achievement of The Bonadio Group growth goals. We are open to several office locations to include: Buffalo, NY, Albany, NY, Syracuse, NY and Rochester, NY.Responsibilities:- Develops and implements go-to-market and customer life-cycle plans for defined vertical segments, including planning and execution of related strategies and programs and communicating those on an annual, quarterly and monthly basis, to meet growth targets
- Develops the strategy, messaging and positioning for programs and campaigns, and collaborates with the digital marketing team and corporate communications and event marketing to implement integrated marketing and advertising campaigns that drive demand for vertical solutions
- Oversees and implements marketing communication strategies aligned with business need, adhering to editorial, brand and social guidelines, as well as compliance requirements, and ensures brand consistency through all marketing channels
- Presents plans and updates progress to key stakeholders to build consensus on strategic goals
- Conducts market research to gain critical insight into the trends within markets, and monitors competitive environment, adjusting plans to meet future opportunities
- Partners with Practice and Team Leaders to understand segment strategies and priorities
- Pro-actively engages in and contributes to strategic brand planning
Qualifications:- Minimum of Bachelor's Degree in marketing, liberal arts or business
- 8+ years experience of successful integrated marketing, strategic marketing and inbound marketing
- Knowledge of and experience with digital marketing, marketing automation tools
- Strong analytic skills and application of marketing key performance indicators (conversion rates, acquisition costs, customer profitability, etc.)
- Proactive, Curiosity, Learning Agility, Empathy, Strategic Thinking and Adaptable are all key traits
- Must be willing to travel to the other offices as needed
Hours of Operation- Our office hours are 8:00 a.m. to 5:00 p.m.
- Our summer hours are 8:00 a.m. to 5:00 p.m. Monday through Thursday, and 8:00 a.m. to noon on Friday.
In the fast-changing accounting industry, The Bonadio Group is always on the cutting edge of growth and innovation. Top-rated employee policies keep our workforce energized and advancing, and because of our many teams and specialty services, we offer more paths to partnership, including non-traditional arrangements. Add to that our robust training and mentoring programs, and the opportunities for growth really add up. Truly, at Bonadio, your trajectory is limitless. We are the nation’s 38th largest CPA and consulting firm, and the biggest in Upstate New York. Get on board, grow with us, and find your path to partnership. Apply today!
EOE/AA Disability/Veteran